Companies Expanding Use of Scenario Personalization, Tapping Into New Modules Such as ATG Publishing
CAMBRIDGE, Mass., July 28, 2003 - On the strength of its proven commerce and personalization capabilities and new additions such as the Publishing module, ATG (Art Technology Group, Nasdaq: ARTG), a leading provider of innovative software applications for commerce and customer self-service, is witnessing a great number of success stories among customers that have purchased the company`s ATG 6 product.
Consumer-facing organizations from a number of different industries are reporting further success leveraging ATG 6, which shipped in December and features new capabilities such as publishing, as well as enhanced search and ATG`s patented Scenario PersonalizationSM functionality. Campaigns designed to promote self-service and foster a more intimate and valuable online experience have become more robust and are yielding results even more quickly.
"ATG 6 has taken what ATG`s technology has always done best, personalization and self-service, and rounded out its capabilities to produce a complete solution that allows us to drive even more revenue and offer more targeted marketing, which further helps us develop and maintain customer loyalty," said Rich Bradway, manager of Internet marketing of the Boston Symphony Orchestra, which has seen a 50 percent rise in online ticket sales since launching on ATG and has recently created new features such as the "Interactive Timeline" and the multimedia presentation "Explore the Orchestra" designed to attract a broader audience. "In addition to continually enhancing the online experience of our subscribers, we`re able to manage our content and information better than ever."
Other examples of customers experiencing success on ATG 6 are:
* Bookspan: "Book of the month club" company is creating event-driven scenarios to push targeted promotions to customers. www.bookspan.com
* Cabela`s: Renowned outdoor equipment maker has seen significant increases in "impulse" purchases as well as average order size by creating cross-sell and up-sell programs tied directly to products being purchased on the site. www.cabelas.com
* Fira Internacional de Barcelona: Spain`s largest convention and trade fair center is using ATG to effectively execute and manage the entire process of attracting, registering and tracking the attendance of visitors to the various events staged at the conference center each year.
Several ATG 6 customers have praised the new ATG Publishing module that automates the management and deployment of assets such as price lists, product catalogs and service information. Pioneer Investments, for example, has deployed ATG Publishing to automate the management of interactive tools and resources and has seamlessly integrated the module into its existing environment. ATG Publishing will allow Pioneer the flexibility to provide a richer site experience to its customers, while simultaneously making it easier for Pioneer employees to edit and update site content without having to endure a long publishing process as was the case with its previous content management system.
"The success that our customers are having, particularly with the new publishing model, is a testament to the commitment we have maintained to developing and evolving the ATG product suite," said John Dragoon, senior vice president product marketing, ATG. "We have consistently listened to our customers` wishes and, as a result, have built a product that is robust yet flexible enough to meet the always changing needs of their businesses."
About ATG
ATG (Art Technology Group, Inc.) is a leading provider of innovative software applications for commerce and customer self-service. Customers around the globe rely on ATG for the frontline applications that help build and manage mutually beneficial relationships. Deployed on the industry`s most popular application servers, ATG`s application suites for e-commerce, portals, and relationship management are ideal for integrated e-business initiatives across the enterprise.
ATG has delivered e-business solutions to blue-chip companies worldwide including Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.
Billy Balfour
PAN Communications, Inc.
wbalfour@pancomm.com
978/474-1900 TEL
978/474-1903 FAX
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