RightNow Locator 3.3 Hones Clicks-to-Bricks XML Mapping of Nearby Stores, Service Centers and Product Availability
XML Support Enables Real-Time Dynamic Updates of Location-Specific Info
Bozeman, MT (March 8, 2004) — RightNow® Technologies, the leading on-demand CRM company focused on customer service, today announced the availability of RightNow Locator 3.3—the latest version of its award-winning, hosted online store-finder solution that allows customers to automatically find both retail locations and product availability.
Available for wireless or desktop use, Locator 3.3 features dramatically enhanced XML support, allowing location-related information like availability of specific products or services to be dynamically updated in real time on the web from existing enterprise systems.
RightNow Locator 3.3 is a complete solution for directing web site visitors to retail locations, service centers, local dealers and regional offices, based on a wide range of attributes -- from geographic proximity to the customer and hours of operation to product availability and services offered on-site. It thus enables companies to increase revenue by directing online shoppers to select bricks-and-mortar sales and service locations. It also reduces call center costs by answering common questions about store locations automatically via the web.
Locator 3.3’s PDA support enables companies to provide store information, maps and driving directions to both desktop PCs and mobile devices. Locator also features both PSTN and VoIP-based “Click-to-Talk” functionality, which lets online customers automatically launch conversations with local in-store staff through PCs.
Other enhancements to Version 3.3 include broader support for mapping locations in Canada and the United Kingdom and conversion of Universal Transverse Mercator (UTM) coordinates to traditional longitude/latitude positioning.
Locator also lets companies “weight” search selections to give preference to particular stores or dealers.
As a hosted solution, RightNow Locator 3.3 provides these various benefits without requiring companies to shoulder the total ownership costs of internally deployed software and hardware. Locator also integrates with RightNow’s flagship RightNow Service to provide a complete solution for streamlining customer service across phone, mail, web and chat channels.
“A significant number of potential buyers who do their preliminary research on the web wind up making their actual purchase at a bricks-and-mortar location,” Sean Forbes, vice president of Marketing and Business Development at RightNow, said. “RightNow Locator ensures those conversions happen as quickly and consistently as possible.”
About RightNow Technologies
RightNow Technologies is the leading on-demand CRM company focused on customer service that improves the effectiveness of service and support operations with easy-to-implement technology, replicable best practices drawn from the industry`s broadest base of successful implementations and engagement terms that create accountability for delivering quantifiable results.
RightNow has delivered these benefits to more than 1,000 customers worldwide such as: Air New Zealand, Ben & Jerry`s, Briggs and Stratton, British Airways, Cisco, Dolby Laboratories, Inc., Electronic Arts, Pioneer, Raymarine, Remington, Sanyo, Specialized Bicycles and more than 150 public sector clients including the Social Security Administration and the State of Florida.
Founded in 1997, RightNow has offices in Bozeman, Dallas, San Mateo, New Jersey, London and Sydney, with an associated office in Tokyo. RightNow`s products are available in 17 languages worldwide. For further information visit http://www.rightnow.com/.
RightNow Technologies, Inc.
40 Enterprise Blvd.
P.O. Box 9300
Bozeman, MT 59718-9300
Phone: 1-406-522-4200
Fax: 1-406-522-4227
Toll Free: 1-877-363-5678
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