AFFTRACK PROVIDES TOOL TO EFFICIENTLY ANALYZE
HOTTEST NEW ADVERTISING STRATEGY
CHICAGO, July 29, 2003 - Online publishers and affiliates have been seeking better understanding of Google s new AdSense program, and AffTrack LLC has answered with a fully automated solution. Subscribers to the company s data handling and analysis service can now hold AdSense revenue and traffic results up against other performance media results - allowing publishers to gain new perspective on the bottom-line value of their relationships with advertisers.
Retail focused affiliates have raced to test AdSense and are seeing strong results, said AffTrack LLC CEO, Scott McNulty. That stated, they are eager to understand what implications this will have on their business - specifically as it relates to media inventory across their site. This tool helps decision-makers by automatically comparing all performance media deals using the commonly accepted earnings per click metric.
"Indeed, affiliates are quickly bringing this new offering into their Web properties," says Shawn Collins, Director of Affiliate Marketing at ClubMom. "Ultimately, they are interested in clearly understanding how this syndicated advertising tool pays off for them versus how other performance-based advertising deals have historically paid off. `Contextual advertising` sounds like a winner, in theory, but this isn`t the first solution to offer it up as the killer advertising application. AffTrack`s solution should prove helpful."
About AffTrack LLC
Through offering a full suite of business consulting and Web-based technology tools, AffTrack has become the leading provider of automated revenue data processing and analytics solutions for the largest of performance-based publishers and affiliates. The company`s clients typically seek to manage and operate their Internet-based shopping portals and/or performance-based search ventures more cost efficiently. Simply stated, AffTrack assists its clients by automating the collection, reconciliation and processing of revenue and statistical marketing data generated through retail and direct marketing partnerships. The company`s patent-pending technology gathers transaction-level revenue and marketing data from an unlimited number of sources and compiles it into a single database - facilitating efficiencies only available through centralized processing. By using the company s ASP technology, clients operate more efficiently, accurately and are able to rapidly analyze both marketing and revenue-focused trends across their retail and service based partners.
Public, private and international affiliates and media companies use AffTrack to effectively manage their vital marketing statistics and revenue data.
Contact:
Jeff Molander
jeff@afftrack.com
847.328.2893
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