American Eagle adopts My Virtual Model
One of the most difficult to fit items of clothing for women both online and offline is a swimsuit. American Eagle Outfitters is trying to do something about that: Today it launched My Virtual Model technology for women to create models of themselves and try on the swimsuits at American Eagle’s ae.com.
Shoppers will be able to mix and match swimsuit pieces to get the fit and look they want. With that process, they can create 200 different two-piece swimsuits.
“Internet sales constitute a growing percentage of AE’s total revenue,” said Michael Rempell, senior director of AE Direct. “It is important that shopping online is fun, easy and satisfying, and we are confident that the introduction of the My Virtual Model Dressing Room will enhance our web site and our customer’s experience online.”
American Eagle Outfitters is a lifestyle retailer of relaxed, versatile clothing for 16- to 34-year-olds.
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