MSI Acquires Merchantservices.com
UNION, NJ, July 30, 2003 – Merchant Services, Inc. (MSI), a leading provider of bankcard merchant services, today announced the acquisition of www.merchantservices.com and the launch of a new website designed to attract merchants inquiring about merchant accounts, accepting credit cards, credit card processing services and Internet online merchant services. The main objective of the new site is to generate a high volume of quality leads for the nationwide MSI sales organization.
In addition to advertising and publicity, the company plans to promote the site through the sophisticated use of search engine optimization techniques that will direct merchants seeking information about credit card processing services to merchantservices.com.
“We are very focused on marketing tools to support our sales representatives and agents,” said Mario Parisi, chief officer of operations for MSI. “Lead generation, fast account processing and excellence in service are the core values at MSI. This website is going to give us another tool to present the advantages of our programs to merchants nationwide. Along with our 1-800-BANKCARD program, merchantservices.com puts us at the forefront of marketing innovations in our industry.”
Sales leads arriving through the website will go to the same proven MSI organization that handles all of the company’s current business. Merchantservices.com follows on the heels of 1-800-BANKCARD, a marketing identity program for MSI and its network of ISOs launched in April 2003. In the highly competitive processing industry, MSI differentiates itself through the quality of its responsiveness and its integrity in dealing with its representatives and agents as well as its merchant customers. Same day merchant activations, 24 hour live technical support, high merchant acceptance rates and competitive prices in equipment leasing and card acceptance programs are hallmarks of the company’s competitive advantage.
Hypercom recognized MSI in front of its peers and the industry at ETA 2003 by naming MSI the “ISO of the Year.”
About MSI (www.merchantservices.com)
MSI is Merchant Services, Inc. – a premier credit and debit card processor serving merchants nationwide. MSI today enables over 25,000 businesses to accept credit cards. The company offers complete merchant account solutions for Visa, MasterCard, American Express, Discover Club, JCB and private label card acceptance, including Internet online credit card processing. Advanced and feature-rich programs for electronic check conversion, check guarantee, EBT, loyalty and gift cards are all available.
MSI is dedicated to achieving the highest levels of client satisfaction for its credit card services through exceptional support available 24X7 coupled with state-of-the-art software and hardware. In the highly competitive credit card processing industry, MSI differentiates itself with its broad range of payment acceptance programs, direct leasing for payment terminals, same day merchant activation and a 98% approval rate on all merchant applications, one of the highest in the industry.
At MSI, sales associates and independent sales organization partners are also treated as “customers,” and the company is proud of the reputation it has earned for its integrity in managing these relationships. MSI management regards lead sharing, support, competitive pricing and prompt payment of residuals as essential to mutual and enduring success with its sales team.
Founded in 1989, MSI is located in the New York tri-state area. For additional information please visit our Web site: www.merchantservices.com.
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