Yahoo boosted e-sales 25% with last week’s promotion
Yahoo Shopping sales volume shot up 25% last week during a three-day marketing push aimed at increasing retail sales at Yahoo.com. Yahoo says that brand name retailers who link from Yahoo.com had an average increase in sales of 70% for the three days. Yahoo says several merchants experienced sales volume increases as much as 500%, bringing their sales volume to holiday season levels. Sales at Yahoo Travel rose 20%.
"We are thrilled with the results of The Biggest Sale in Internet History and are proud to have created an event that was so compelling for both consumers and our merchants," said John Costello, chief marketing officer, Yahoo!. "The Biggest Sale demonstrates Yahoo!`s strength as a marketing partner and transactional platform while highlighting the breadth and depth of products and services available across the Yahoo! network."
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