DOUBLECLICK SIGNS HOST OF NEW CUSTOMERS FOR WEB ANALYTICS SOLUTION
-- Buy.com, Carrot Ink, Dixons Group, Verio
Become New SiteAdvance Clients; Crate and Barrel, J. Jill Renew --
-- Analytics Product Now Integrated into DoubleClick`s Email and Online Advertising Products --
NEW YORK, NY, August 4, 2003 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today revealed that several major brands including Buy.com, Carrot Ink, Dixons Group and Verio have turned to DoubleClick for its analytics solution in the last several months. Additional brand-name clients already using the SiteAdvance(tm) product, including Crate and Barrel, Flax Art & Design and J. Jill, recently renewed their contracts. In total, in the past two quarters, 25 installations of SiteAdvance were completed.
SiteAdvance, a hosted, website measurement and analysis solution designed for online merchants, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. In addition, SiteAdvance is now fully integrated into DoubleClick`s email and online advertising solutions, DARTmail and DART for Advertisers.
"DoubeClick`s analytics solution has enabled us to gain insight into the
usability of our sites," said Steve Borges, Director of Advertising and Direct Businesses, Dixons Group. "It has allowed us to respond more quickly to out-of-stock issues and configure product bundles to meet customer demand. In addition, it has helped us to improve the functionality of our search tool and guided our web development strategy."
Larisa Hall, Director of Marketing, Buy.com, said, "Buy.com understands the importance of offering consumers the right message at the right time, on a website that is easy to use and provides value. Through our partnership with SiteAdvance, we can further optimize our site and better showcase the one million products that we have available."
Research has shown that more than 95% of customers will use less than 5% of a site`s features and functions. In addition, for every dollar spent acquiring a customer, $100 is spent reacquiring them after they leave due to poor usability or bad customer service*. SiteAdvance provides strategic counsel to clients on such challenges and sets appropriate strategies for each client scenario. In addition, SiteAdvance`s fully integrated remarketing solution allows the marketer to take action on results in order to retarget the information back to customers via email.
"DoubleClick`s analytics tool has allowed us to look at the bigger picture by analyzing data in a timely manner through a robust and comprehensive system," said John Howard, CEO, Carrot Ink. "The strategic counseling that SiteAdvance provides for its clients has helped us gain insight into the effectiveness of our marketing, site usability and customer intelligence."
SiteAdvance is now fully integrated with DoubleClick`s DARTmail and DART for Advertisers services, which allows marketers and agencies to have a true closed-loop marketing solution that allows users to correlate marketing and site traffic data. This combined view of marketing and sales data enables online merchants to remarket to their Web site visitors, with `push button` remarketing via email, and to optimize their online advertising campaigns. Merchants can now automatically retarget customers who have abandoned a shopping cart with a tailored creative based on the customer`s onsite behavior. SiteAdvance analysis is automatically viewable by six template visitor segments, such as first time visitor, browser or repeat customer, and ten customizable visitor segments.
"Given DoubleClick`s proven expertise in online marketing and scalable technology, we created a robust best-of-breed analytics solution to help our clients optimize their website activity, not only based on what is happening on their site, but more importantly why it is happening," said Nancy Joyce, Vice President and General Manager, Analytics, DoubleClick. "In addition to determining site success, SiteAdvance provides a fully integrated remarketing solution which allows marketers the ability to also affect online, email and database marketing capabilities."
SiteAdvance is based on four modules, available to customers in bundles of two, three or four modules. The Site Statistics Module provides merchant and publisher customers with information on visitors to their website, where they are visiting from and how different types of visitors are using the site. Merchandizing Effectiveness informs merchants which products are selling best to which group of visitors, which sections of a site are generating the best returns, when and, critically, why shoppers abandon carts, and what the average order size or items per order is by different groups of visitors.
Campaign Effectiveness enables merchant customers to judge the effectiveness of their outbound marketing. It will inform merchants which campaigns are working best to drive visitors to buy, as well as provide information on what happens when a campaign brings visitors to a site, and what drives conversion. Customer Segmentation lets merchants determine the reach, frequency and monetary value of different customer segments. It will help merchants to successfully turn visitors into customers and customers into repeat customers.
For more information on SiteAdvance, please visit www.doubleclick.net .
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 21 offices around the world.
Contact:
Jenny Connorton
PR Manager
DoubleClick Inc. (Nasdaq: DCLK)
450 W. 33rd St. 16th floor
New York, NY 10001
www.doubleclick.net
direct #: 212.381.5183
jconnorton@doubleclick.net
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