Brown Shoe Company Selects ProfitLogic’s Merchandise Optimization Solutions
The Famous Footwear Division to Use ProfitLogic to Help Manage Merchandise Lifecycles
Boston, MA – March 15, 2004 – ProfitLogic, whose suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions, announced today that Brown Shoe Company, Inc. (NYSE: BWS) will use ProfitLogic’s Merchandise Optimization solution in its Famous Footwear division. Famous Footwear, which sells brand-name fashion and athletic footwear for the entire family, has been focused on improving the freshness of its assortments and operating on lower inventories.
"We look to Merchandise Optimization to help us better manage our product lifecycles and help provide optimal pricing strategies for our 900 stores," said Rick Ausick, Senior Vice President and Chief Merchandise Officer for Famous Footwear. "We chose ProfitLogic’s solution because we believe it can give us greater understanding of the performance of our in-season merchandise and the ability to execute regional pricing. We were impressed with ProfitLogic’s understanding of our business model as well as its track record of performing quick implementations."
"We look forward to helping the Famous Footwear team more effectively cater to their customers’ need for fresh and fashionable footwear," said Tom Ebling, Chairman and CEO of ProfitLogic.
ProfitLogic provides industry-leading Merchandise Optimization solutions designed for retailers whose top priority is getting the highest return on inventory investments. ProfitLogic’s customers have found that using insights into future customer demand results in more profitable merchandising decisions and more time to focus on what matters most: the customers and the merchandise.
About Famous Footwear
Famous Footwear, based in Madison, WI, is America`s largest chain of stores selling brand name fashion and athletic footwear at value prices for the entire family. With stores in every state, Guam and Puerto Rico, Famous Footwear ranks among the top retailers of such well-known brands as Nike, adidas, Skechers, Buster Brown and New Balance. Famous Footwear is proud to be a national partner of the March of Dimes, and sponsors WalkAmerica events in more than 1,200 communities nationwide. Famous Footwear is a division of Brown Shoe Company, Inc. (NYSE: BWS), a $1.84 billion retailer and wholesaler of footwear. For more information, visit the company`s websites at www.famousfootwear.com and www.brownshoe.com.
About ProfitLogic
ProfitLogic`s industry-leading suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions. The suite, based on the company`s 20 years of experience providing analytical solutions for critical merchandising issues, is focused around four central merchandising processes: assortment planning, allocating, pricing and promoting. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as American Eagle Outfitters, AnnTaylor, Bloomingdale`s, Charming Shoppes, Gap Inc., including: Banana Republic, Gap, Old Navy, Gap International and Gap Outlet; The Home Depot, JCPenney, Lerner New York, Marshall Field`s, Meijer Stores, Northern Group Retail, and ShopKo Stores. For more information about Cambridge, Mass.-based ProfitLogic, call 617-218-1900 or visit www.profitlogic.com.
Contact:
Jakki Glivicky
ProfitLogic
617-374-5959
jglivicky@profitlogic.com
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