Unilever Selects DoubleClick to Manage and Optimize its U.S. Email Marketing
New York, NY, March 16, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced that Unilever has selected DoubleClick`s DARTmail® Premier service as its email platform for brand marketers and their agency partners to communicate, convert and customize interactions with its U.S. consumers. In addition, Unilever will employ DoubleClick`s strategic services consulting team to analyze their email marketing results and help optimize future campaign success.
DARTmail Premier, the industry`s most complete and customizable email service offering, incorporates leading technology, unparalleled service and support, strategic and professional services, and industry leading training and expertise. DoubleClick`s Strategic Services division is a team of marketing professionals and analysts that help clients gain clear and actionable insight into marketing problems in areas such as email marketing, online advertising, site analytics and optimization, and database marketing.
"Email marketing is not just about the technology," said Margaret DiGiorgio, Unilever`s I/T Director Relationship Marketing. "Switching to DoubleClick will allow us to simplify our email marketing processes and support our consumer privacy commitment. Working with multiple outbound email vendors in the past added complexity and was inefficient. Centralizing our efforts will enable our brands to maximize the effectiveness of the email marketing channel. We selected DoubleClick due to their data security capabilities, ISP relationships and privacy insight, in addition to their technology platform."
"We are seeing an increasing number of brand and consumer package goods marketers turning to DoubleClick for our technology offering and vertical expertise," said David Rosenblatt, President of DoubleClick. "Unilever represents a valuable customer to DoubleClick as a highly sophisticated brand marketer and leading global CPG company."
DARTmail is part of DoubleClick`s Marketing Automation Division, which together with the UnityMail email software platform, DoubleClick Ensemble campaign management software and the SiteAdvance web analytics tool provides customer-centric marketing solutions to more than 500 world-class marketing organizations globally including J.Crew, Sprint and FedEx.
About DoubleClick Inc.
DoubleClick is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.
Back...
