24/7 Real Media Launches Insight Act, Audience Behavioral TargetingTechnology, and Open AdStream 5.7, Latest Version Of Award-Winning Ad Serving Technology
Company Defines the Future of Audience-Based Selling via Seamless
Integration of Analytics, Audience Clustering and Ad Serving
NEW YORK--March 16, 2004--24/7 Real Media Inc. (Nasdaq: TFSM), a
pioneer in interactive marketing and technology, today introduced
Insight ACT(TM), the Company`s newest analytics technology that
enables behavioral targeting through audience clustering. The Company
also introduced Open AdStream(R) 5.7, the latest version of the
award-winning ad management solution. These two products provide the
Company`s publishing customers with the first fully functional and
totally integrated analytics, behavioral targeting and ad serving
solution available in the industry.
Insight ACT links Open AdStream`s ad serving capability with
Insight XE(TM), the Company`s proprietary content and commerce
analytics system. Insight ACT offers behavioral segmentation and
targeting in a three-step process of analysis, clustering and
targeting of user segments. Insight ACT also provides inventory
forecasting and control as well as performance reporting by behavioral
segment.
"24/7 Real Media sees the future of the industry being defined by
publishers` ability to track critical audience behavior and cluster
audience segments, and then, through one seamless system, serve
relevant ads that drive yield for the publisher and performance for
the advertiser," said David J. Moore, chairman and chief executive
officer of 24/7 Real Media.
David B. Hills, president of media solutions at 24/7 Real Media,
said, "Publishers want high level functionality, bundled services, a
single point of contact and low technology costs. 24/7 Real Media can
now provide the publishing industry with a single source for
analytics, behavioral targeting and ad serving that serves its needs
today and tomorrow at a cost that makes sense."
Tony Schmitz, president of technology worldwide of 24/7 Real
Media, said, "We are excited and extremely proud to bring these ground
breaking products to market. It has long been this company`s goal to
provide one seamless solution for analytics, analysis and ad serving.
This single vendor concept for all vital services will quickly become
the standard in the industry. The natural language taxonomy and the
XML data API in Insight XE, combined with the real-time nature of our
system and flexible, actionable reporting, is what the publisher is
looking for today."
Among the major new features in Open AdStream 5.7 are:
-- Internationalization. Users may now choose between a Spanish,
German, French or English user interface. Additional languages
will be added in Q3;
-- Search Term Module 2.0. It provides additional inventory and
reporting on the Web site in which visitor entered search
terms as well as providing faster setup and management of
search term and keyword targeted ad campaigns;
-- Simple Network Management Protocol (SNMP) Support. Performance
metrics and monitoring from Open AdStream 5.7 may now be
integrated with other enterprise systems; and
-- Enhanced Oracle(TM) Support. It improves Oracle database
performance by up to four times.
Open AdSystem(TM) technology customers include Weather.com,
YellowPages.com, Jupiter Media, FoxNews.com, Lycos and Forbes.com.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and
technology, targets and delivers audiences for publishers and
marketers. Our customers generate increased revenue and profits
through media and search services, coupled with one seamless platform
of serving, targeting, tracking and analytics technologies. The
company is headquartered in New York, with offices in other major U.S.
cities, Canada, Europe and Asia. For more information, please visit
www.247realmedia.com. 24/7 Real Media: Delivering Today, Defining
Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management`s current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: enhanced
competition, the potential for impairment of relationships with
employees or major customers, loss of faith in Internet advertising,
international risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of March 16, 2003. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements whether
as a result of new information, future events or otherwise.
CONTACT:
Investor Relations:
Stern & Co.
Truc N. Nguyen, VP, Investor Relations
212-888-0044
tnguyen@sternco.com
or
Media Relations:
The MWW Group
Jill Janson
212-827-3765
jjanson@mww.com
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