Google to Provide Targeted Advertising and Web Search on iVillage
Relationship Provides Additional Revenue Opportunities
NEW YORK, Aug. 6 -- iVillage Inc. (NASDAQ:IVIL) , a leading women`s media company and the number one source for women`s information online, today announced a multi-year agreement with Google, developer of the largest performance-based search advertising program. This agreement will make Google`s targeted content and search advertisements and Web search available across the iVillage Network.
iVillage visitors will benefit from access to billions of Web pages through Google`s Web search results accompanied by relevant advertising served by Google. Additionally, content-targeted advertising will appear across the iVillage Network through the Google AdSense(TM) program. iVillage will share in the revenue generated when visitors click on a Google-served advertisement.
Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, "Paid search is an enormous growth category that continues to gain momentum. Our relationship with Google enables us to maximize the full value of our advertising inventory while enhancing our user experience. Google`s leading position in offering programs for web search and targeted advertising enables us to benefit from additional revenues. It also allows us to add to the services we offer our visitors in the trusted environment of iVillage."
Omid Kordestani, Google`s senior vice president of Worldwide Sales and Field Operations said, "The addition of iVillage to our network of partners enables our advertisers to reach the industry`s leading audience of women on the Web. Google enables iVillage to complement their valuable content with leading web search and relevant advertising, creating a substantial revenue opportunity while enhancing the overall user experience for the millions of iVillage visitors."
Google`s Web search will be available to visitors throughout the iVillage Network. When a visitor at iVillage searches the Web using Google, targeted advertising appears on the search results page that provides an additional source of relevant information based on the visitor`s specific search query. In addition, through Google AdSense, iVillage visitors will be served advertisements that are targeted to the unique content of each individual page throughout the iVillage site.
Google`s global search services provide websites and portals with access to billions of Web pages and the world`s most advanced search technology. Additionally, Google partner sites earn revenue by serving targeted search advertisements on content and search result pages from Google`s worldwide network of more than 100,000 advertisers. Google`s advertisers gain broad exposure across Google`s partner websites, including many of the world`s largest websites such as AOL, Ask Jeeves, and Earthlink.
About iVillage Inc.
iVillage Inc. is a leading women`s media company and the number one source for women`s information online. iVillage operates the iVillage.com Web site, Women.com Networks, Inc. (operator of the Women.com Web site), iVillage Parenting Network, Inc., Public Affairs Group, Inc., Promotions.com, Inc., iVillage Consulting (formerly iVillage Solutions), and Knowledgeweb, Inc. (operator of the Astrology.com Web site). iVillage.com and Women.com are leading women`s online destinations providing practical solutions and everyday support for women 18 and over. iVillage Parenting Network is a holding company for Lamaze Publishing Company, a publisher of advertiser supported educational materials for expectant and new parents, and iVillage Integrated Properties, Inc., the operator of The Newborn Channel, a satellite television network broadcast in approximately 1,100 hospitals nationwide, and the publisher of Baby Steps magazine. Public Affairs Group is comprised of three divisions: Business Women`s Network, Diversity Best Practices and Best Practices in Corporate Communications, each offering extensive databases of pertinent information to subscribing companies and members. Promotions.com provides promotions and direct marketing programs that are integrated with customers` offline marketing initiatives.
iVillage.com is organized into channels and communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. The major content areas include Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, Home & Garden, Horoscopes, Money, Parenting, Pets, Pregnancy, Quizzes, Relationships and Work. iVillage facilitates use across content areas by providing a similar look and feel within each area and across the network, resulting in a consistent and strongly branded Web site.
Established in 1995 and headquartered in New York City, iVillage Inc. (NASDAQ:IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services. Membership to iVillage.com is free and provides features such as personal homepages, message boards and other community tools.
Average monthly page views for the iVillage Network of Web sites totaled nearly 365 million for the quarter ended June 30, 2003. In June 2003, according to comScore Media Metrix, iVillage ranked 30th among the top 100 Web and Digital Media properties with 15 million unique visitors in the United States and had an average reach of approximately 10% of the total online population. Also according to comScore Media Metrix, during this period visitors returned an average of more than 3 times per month.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage`s business, operations and financial condition. The words or phrases "can be," "expects," "may affect," "may depend," "believes," "estimate," "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage`s control, in addition to those discussed in iVillage`s other press releases, public filings and statements by iVillage`s management, including (i) the volatile and competitive nature of the media industry, (ii) changes in domestic and foreign economic, political and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage`s business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage`s business and financial condition, (v) iVillage`s ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) the impact of pending litigation on iVillage`s business and financial condition. All such forward- looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.
CONTACT:
Carl Fischer
iVillage Inc.
1-212-6006502
cfischer@mail.ivillage.com
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