MarketLive(tm) Technology Provides this Leading Cataloger a Customized
Merchandising Presence
Petaluma, CA -- August 8, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today the launch of a new merchandising website for Miles Kimball (http://www.mileskimball.com), a leading cataloger of household and gift items. The new website runs on the MarketLive(tm) Intelligent Selling(tm) System e-commerce application which provides a wide variety of key standard features that support the site`s strategic goals for fast and efficient operation, improved sales, ease of use, and customer satisfaction. MarketLive`s monogramming feature is used extensively on the site, allowing customers to add names, monograms, and personalized messages to many Miles Kimball products.
Miles Kimball is a leading direct marketer of consumer gifts and household products. Founded in 1935, Miles Kimball now mails approximately 55 million catalogs per year to households throughout the United States. Miles Kimball offers a diverse product line, ranging from affordably priced gifts and household gadgets, to photo storage and display, to fine home furnishings. The company selected MML to create its new Web presence because of MML`s experience in creating high-quality merchandising websites and because of its advanced MarketLive technology that increases online sales, builds strong customer relationships, and efficiently translates existing business practices to the online arena.
Product personalization has always been a popular Miles Kimball offering. MarketLive`s monogramming feature brings this customer-pleasing feature to the website, allowing customers to create their own messaging and to select type styles and colors where appropriate. Hundreds of items from street signs to pencils can be personalized via heat transfer, hand painting, printing, embroidery and engraving. The Miles Kimball merchandising staff can use MarketLive`s administration system to control product personalization parameters and customer options.
Standard MarketLive features in use on the site include personal accounts, wish list, tell-a-friend, catalog quick-shop, and more. Customized product categorization, administrable product families, and MarketLive`s standard cross-sell feature enhance merchandising opportunities. Multimedia Live programmers integrated the site with Miles Kimball`s existing backend from Ecometry.
"Our site for Miles Kimball illustrates the advanced merchandising that can be accomplished through standard MarketLive product features and our off-the-shelf value-added products," said Ken Burke, Multimedia Live President and CEO. "The MarketLive product was created to make it fast, easy, and affordable for catalogers, direct marketers, and retailers to get the optimal online merchandising for their business. This is just one aspect of our Intelligent Selling approach to e-commerce. We are very pleased to be working with Miles Kimball as they grow their online business."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based, rapid e-commerce application built from the ground up specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 110 employees working with clients as diverse as General Motors, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
Contacts:
Multimedia Live:
Peter Loughlin
Marketing Communications Manager
1-707-773-3434
peterl@mmlive.com
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