Blue Chip Client Wins Highlight Performics Five-Year Anniversary
Sound business principles, fast growing sector and performance-based pricing helped online marketing firm defy odds in a challenging environment
CHICAGO – August 12, 2003 – Performics, a performance-based online marketing services company, today celebrated its five-year anniversary by announcing several new client wins.
“As a company, we constantly look ahead to stay at the forefront of this dynamic industry, but sometimes people need to stop, reflect and celebrate. Today is one of those times,” said James Crouthamel, Performics founder, president and CEO. “Performics has helped create a new standard in online marketing due, in large part, to our exceptional staff and valued clients. Performics has generated significant revenue growth year after year by attracting new clients and adding new marketing programs while holding ourselves accountable to deliver results.”
Most recently, new client wins and successful marketing campaigns have highlighted the list of Performics’ accomplishments. This year, Performics has inked deals to begin online marketing programs for such leading marketers as Fossil, Harry and David, Household Financial, HP Shopping, L.L. Bean, Motorola, Norm Thompson, and Restoration Hardware. Over the years, Performics has set itself apart from most Internet companies by building a successful track record of industry accomplishments.
Select highlights of Performics’ first five years include:
• In August 1998, Performics opened its doors as an affiliate marketing company backed by several Chicago-based investors.
• In August 2000, Performics began offering performance-based search engine marketing and became the first major affiliate marketing network to buy search media from such leading providers as Google and Overture on behalf of its clients. Performics remains the only major affiliate network to manage search marketing programs with any scale, designing and executing more than 80 search marketing programs for clients today.
• Since Q4 2001, Performics has generated seven consecutive profitable quarters.
• In 2002, Performics generated more than 4 million e-commerce transactions for its retail, catalog and other direct marketing clients, up from 1.8 million in 2001.
• In 2002, Performics added 63 new performance-based online marketing programs and increased staff by more than 20 percent.
• Today, Performics has more than 90 employees, a client roster of more than 180 top-tier marketers, and headquarters in Chicago with offices in New York and California.
“Our growth has been spurred by three primary factors: new account acquisition, growth of existing client programs and accountability for marketing results,” added Crouthamel. “Performics has aligned its interests with clients from day one by delivering performance-based customer acquisition programs where clients only pay when a sale or action is generated. Clients have responded positively to this model.”
Performics anticipates more successful years to come, because leading multi-channel marketers are growing ever more aware of their need to market products online. Affiliate marketing has long been a core strategy of online merchants, and industry eyes are focused on search engine marketing today more than ever. The channel has produced rapid growth over recent years, and the industry anticipates more of the same.
About Performics
Performics acquires customers for leading multi-channel marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate marketing, search engine marketing and permission-based e-mail programs. The company offers a distinctive mix of active account management, advanced market expertise and real-time tracking and reporting technology. Performics develops and implements customized programs that enable clients to acquire and reacquire online customers while only paying when a sale or action occurs. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Kohl’s, PC Connection, RedEnvelope, Verizon Wireless, and more than 180 others. For additional information, please visit www.performics.com.
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