Harrah’s Chooses Quova
New UK Online Gaming Site Uses GeoPoint for Verification
MOUNTAIN VIEW, CALIF. – March 23, 2004 – Quova, Inc., the world’s leading provider and developer of Web geography services and technologies, announced today that Harrah’s Online Ltd., and Harrah’s Interactive. Ltd., subsidiaries of Harrah’s Entertainment Ltd., a United Kingdom company, have deployed Quova’s GeoPoint for customer location verification in its newly-launched LuckyMe online gaming site for use in Alderney and the United Kingdom.
LuckyMe, the UK’s first subscription-based game service, offers interactive bingo and dice games and a Keno-style fixed-odds game called Wingo™ for one low fixed price per month. The LuckyMe site at www.luckyme.co.uk is contracting for the patented GeoPoint technology as part of a broader verification strategy to ensure that only United Kingdom customers can access the games.
"As a leader in the gaming industry, it’s absolutely critical that we comply with any and all laws in any jurisdiction regarding online activities, and we chose to work with Quova because of its fast processing times, compatibility with our systems and results-oriented approach," said Kevin Flood, managing director of Harrah’s Interactive, Ltd. "We’ve deployed Quova’s technology as a key part of our overall verification solution, and we are confident with their technology and its ability to handle the demands placed upon it.."
"We are honored to be such a crucial contributor to the successful launch of the LuckyMe venture," said Gary Jackson, SVP of Field Operations for Quova. "Earning the trust of so prestigious a customer as Harrah’s is very gratifying to us, and we continue to seek other opportunities to enhance Quova’s status as the dominant geolocation provider to the online gaming industry."
About Harrah’s
Founded in 1937, Harrah’s Entertainment, Inc. (NYSE:HET), is the parent company of Harrah’s Entertainment Ltd., Harrah’s Online Ltd., and Harrah’s Interactive Ltd. Harrah’s Entertainment owns or manages through various subsidiaries 26 casinos in the United States, primarily under the Harrah`s brand name. Harrah`s Entertainment is focused on building loyalty and value with its target customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova`s patented technology provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova’s customers and partners include industry leaders such as Major League Baseball Advanced Media, The Absolut Company, 24/7 Real Media, IBM SurfAid, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at 650/528-3700 and on the Web at www.quova.com .
Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.
Contact:
Mike Gaynes
Minister of Communications
Quova, Inc.
650-728-0227
mgaynes@quova.com
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