Award-Winning Service Delivers Actionable, Up-to-the-Second Reports That Fit Into the Client’s Workflow
(SAN DIEGO, CA – August 11, 2003) — WebSideStory, Inc. (www.websidestory.com), the creators of HitBox® services, the standard for online marketing analytics and optimization, today announced the launch of HitBox Enterprise 9.0, a new version of its award-winning service that achieves a major breakthrough in making Web analytics simpler and more relevant for the end user. From installation to real-time data collection and reporting, HitBox Enterprise 9.0 (www.hitbox.com/simple) makes it easier than ever for businesses to optimize their online marketing and merchandising and increase sales. The service is simple to install, simple to use and delivers actionable, up-to-the-second reports in a way that is most relevant to the end user. This includes an innovative plug-in that enables users to query their visitor and customer intelligence directly from Microsoft Excel, a universal business application.
“HitBox Enterprise 9.0 fits into our workflow, not the other way around,” said Jarid Lukin, E-Commerce Manager for the LEGO Company (www.LEGO.com). “That`s a key differentiator that allows us to work faster and more efficiently in improving LEGO.com.”
WebSideStory developed HitBox Enterprise 9.0 based on customer feedback, as well as its experience in working with the most number of enterprise-class clients in the industry. HitBox Enterprise 9.0 provides a simple way to get relevant, real-time analytics to help businesses optimize their online return on investment.
· Simple – Thanks to pioneering technology and intuitive reporting, HitBox Enterprise 9.0 is simple to install and simple to use. WebSideStory routinely has some of the largest Web sites in the industry up and running within days. HitBox Enterprise 9.0 delivers reports that are simple, flexible and easy to understand. This includes HitBox Active Viewing, a new browser plug-in that overlays vital statistics right on a client’s Web site, and Themes, which enables users to customize their reports based on their job function, such as marketing or e-commerce.
· Relevant – HitBox Enterprise 9.0 delivers the right report at the right time in the most relevant manner possible. Clients can choose to access their data from a convenient Web-browser interface, through scheduled reports delivered to their inbox, or through HitBox Report Builder, an innovate plug-in that enables users to query their Web analytics data directly from Microsoft Excel.
· Real-Time – As a completely outsourced solution, HitBox Enterprise 9.0 delivers up-to-the-second reporting, allowing businesses to maximize value of perishable content and goods. It also enables marketers to adjust campaigns on the fly for optimal results.
“Businesses are demanding actionable Web analytics information that is tailored to their various employees’ jobs and skill sets,” said Guy Creese, research director of Internet analytics for the Aberdeen Group (www.aberdeen.com), a leading market analysis and positioning services firm. “By offering role-based interfaces, e-mailed reports, and Excel-based report access, WebSideStory is answering this call to seamlessly operate with an enterprise’s many employees and styles of working.”
“Our mission is to help our many clients solve their online business problems as easily and quickly as possible, in a way that is most relevant to them,” said Rand Schulman, chief marketing officer for WebSideStory. “HitBox Enterprise 9.0 achieves that goal.”
To learn more about HitBox Enterprise 9.0, please visit www.HitBox.com/simple or call 888.844.8269.
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