1-800-FLOWERS.COM Experiences Significant Improvement In Conversion Rates With Help Of Guided Navigation From Endeca
Endeca InFront(tm) Helps Top Gift Retailer Increase Conversion Rates More Than 10%; Site Performance and Marketing Capabilities Also Enhanced
CAMBRIDGE, Mass., August 13, 2003 - Endeca, the only provider of Guided NavigationSM and advanced search solutions, today announced at eTail East
2003 that 1-800-FLOWERS.COM®, a leading multi-channel retailer of
thoughtful gifts for all occasions, has experienced significant increases in conversion rates and improved site performance since implementing Endeca InFront® with advanced search, Guided Navigation and dynamic merchandising on its online site.
One of the most recognized brands in gift-retailing and one of the most highly trafficked online retail sites, 1-800-FLOWERS.COM provides a broad range of unique gifts including flowers, plants and gourmet foods to customers around the world. Endeca InFront allows 1-800-FLOWERS.COM to dramatically enhance their customers` online shopping experience and also better react to changes in seasonal merchandising and other customer shopping trends. The robust, best-of-breed search and navigation solution drives relevant product merchandising on the 1800Flowers.com Web site and helps users more quickly and easily find the right gifts for the important people in their lives.
According to Robert Wilson, Director of Web site and Direct Marketing for 1-800-FLOWERS.COM, in a presentation to the delegates of the eTail 2003 East conference taking place this week in Boston, MA, "the impact of improved search and Guided Navigation has been significant for us, contributing to a double digit increase in conversion rates. Not only is the search giving our customers better results, with successful searches up over 20%, but it is also doing it much more quickly, with search performance during peak shopping periods up 200%." Wilson also reported that the benefits of the technology can be measured in other metrics, such as a reduction of approximately 10% in overall CPU utilization since Endeca was deployed.
"Our business strategy has always focused on providing our customers with an exemplary online shopping experience. Endeca InFront with Guided Navigation and dynamic merchandising has allowed us to better serve our customers by providing them with an easy and interactive way to locate gifts for all of their important occasions," added Wilson. Guided Navigation helps users find what they are looking for, while also exposing them to related items they may not know exist.
"Endeca has helped to strengthen the customer-focused strategy at 1-800-FLOWERS.COM," said Jim Baum, president and COO of Endeca. "With Endeca InFront, 1-800-FLOWERS is now able to provide their customers with the most advanced search options available while leveraging dynamic merchandising to expose more relevant items."
Endeca`s Guided Navigation with advanced search solutions help businesses across a variety of sectors like retail, financial services and business-to-business with applications that address the information overload problems associated with content, catalog and enterprise information access and retrieval. Endeca solutions are built on innovative technology that makes it possible for the first time to offer Guided Navigation and advanced search on structured and unstructured information with high performance, and low total cost of ownership, even at massive scale.
About Endeca
Endeca offers innovative advanced search and Guided Navigation(SM) information delivery solutions for companies who need to integrate, discover, and navigate enterprise data to solve the business problems associated with information overload. Endeca technology is already at work for leading retail, financial services and business-to-business companies like Barnes & Noble, Putnam Investments, and Arrow Electronics. Endeca solutions empower users to explore and discover relevant relationships in data and find accurate and precise results with unprecedented speed. Patent-pending algorithms provide a scalable, Web-based infrastructure for data exploration, leading to highly relevant and meaningful search results every time. This technology can be applied across a wide-range of enterprise and customer applications including Customer Relationship Management (CRM) analytics, catalogs, directories, search and portal integration. Endeca is a privately held company headquartered in Cambridge, MA and is backed by leading venture capital firms including Ampersand Ventures, Bessemer Venture Partners and Venrock Associates. Endeca is an IBM Advanced Business Partner and is a preferred provider of IBM`s WebSphere Commerce Group. For more information, please visit www.endeca.com or email us at info@endeca.com .
About 1-800-FLOWERS.COM®
For more than 25 years, 1-800-FLOWERS.COM has helped millions of customers connect to the people they care about with a broad range of thoughtful gifts, award-winning customer service and its unique technology and fulfillment infrastructure. The Company`s product line - including flowers, plants, gourmet foods, candies, gift baskets and other unique gifts - is available to customers around the world via: the Internet (www.1800flowers.com); by calling 1-800-FLOWERS® (1-800-356-9377) 24 hours a day; or by visiting one of the Company-operated or franchised stores. The Company`s collection of thoughtful gifting brands includes home décor and garden merchandise from Plow & Hearth® (phone: 1-800-627-1712 and web: www.plowandhearth.com), premium popcorn and other food gifts from The Popcorn Factory® (phone: 1-800-541-2676 and web: www.thepopcornfactory.com), gourmet food products from GreatFood.com® (www.greatfood.com), and children`s gifts from HearthSong® (www.hearthsong.com) and Magic Cabinsm (www.magiccabin.com). The Company`s Class A common stock is listed on the NASDAQ National Market (ticker symbol "FLWS").
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Endeca, Endeca Navigation Engine, Endeca InFront, Endeca ProFind and Endeca Data Foundry are trademarks and Guided Navigation is a service mark of Endeca Technologies, Inc. All other product and service names mentioned herein are or may be registered trademarks or trademarks of their respective companies or organizations.
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