Online sales during Easter week this year grew 44% over last year, BizRate.com reports. Sales in the week leading up to Easter totaled $884 million this year vs. $612.5 million a year ago. Flowers and gifts proved popular, with sales growing 25% to $20.7.2 million, up from $161.2 million in 2001.
The number of online orders grew 23% during the week, reaching 7.25 million from 5.49 million last year. Average ticket grew 9% to $121.84 from $111.46.
Because Easter falls on a different date every year, BizRate compared this year’s week of March 25-31 with last year’s April 9-15.
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