New E-Commerce Website for Country Curtains(r) is Powered by MarketLive(tm) v4 E-Commerce Platform
MarketLive(tm) Technology Provides Esteemed Cataloger/Retailer New Online Selling Capabilities, Customer-Friendly Product Presentation, Online Swatch Request
Petaluma, CA -- March 31, 2004 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, has launched a new website for Country Curtains(r) (http://www.countrycurtains.com), a well-known cataloger and retailer of ready-made curtains and coordinating home decor and accent products. The site is powered by the MarketLive(tm) v4 Intelligent Selling(tm) System e-commerce platform from Multimedia Live, enabling effective and customer-friendly product categorization and product presentation. Advanced online merchandising tools, a user-friendly fabric swatch request system and a comprehensive content section make it easy for Country Curtains customers to find and purchase exactly what they need. The new site is responsible for a significant increase in online orders and a decrease in customer service calls, according to Country Curtains representatives.
Country Curtains was founded in 1956 by Jane and Jack Fitzpatrick. The company is known for wonderful window treatment designs, great quality, fair and reasonable pricing, and outstanding customer service. Originally operated from the Fitzpatrick home, Country Curtains now distributes its catalog to millions of customers around the world, operates 24 proprietary retail stores, and is seeing growing online sales. Country Curtains selected Multimedia Live to create the latest evolution of its e-commerce site because of the cost-effectiveness of the MarketLive v4 application, its proven history of increasing online sales, and because MarketLive is easily adapted to the unique business needs of virtually any cataloger or retailer. Country Curtains also needed to make its site more competitive through a more up-to-date and brand-centric site design, easier navigation, and online features for improving the customer experience and online merchandising.
MarketLive v4 gives Country Curtains` merchandisers complete control over online merchandising and marketing through a user-friendly administrative interface. Without resorting to programming, they can add new products and change pricing, update product descriptions, add promotions, and manipulate any other product-related data at any time. Sophisticated product categorization means efficient back-end product management. On the front end, this leads to a well-organized site that is easy to browse through and that clearly presents the depth and breadth of Country Curtains` product line.
To aid in final product selection, customers can request a fabric swatch from any fabric product on the site. A click on the "request a swatch" button below a product photo opens a new page with small digital swatches for each color or pattern available. The customer then selects which swatches he or she wants, and they are fulfilled and shipped at the close of the shopping session.
One of the things that has made Country Curtains famous over the years is the extensive and detailed product and "how-to" information the company provides. All this non-product related content is available online, reinforcing Country Curtains` image as a curtain and shade expert, supporting customer loyalty, and making the site an online destination for anyone interested in window coverings. Content is structured logically through the MarketLive v4 content management system, and is fully administrable through the MarketLive v4 administration system.
"Country Curtains needed a site that would show off their products in the best possible way, make product selection and ordering easy, and increase sales overall," said Ken Burke, Multimedia Live President and CEO. "Since its inception, our MarketLive technology has been designed specifically to do all this and generate a high ROI. The Country Curtains site is a powerful extension of the company`s core business, translating their brand online and helping their customers get the products they want quickly and easily."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail, and manufacturing industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based, rapid e-commerce application built specifically to address the need for a powerful, effective online e-commerce merchandising engine. The company has over 120 employees working with clients as diverse as General Motors, National Geographic, Electronic Arts, Norm Thompson, and The Swiss Colony. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
Contact:
Multimedia Live:
Peter Loughlin
Marketing Communications Manager
1-707-773-3434
peterl@mmlive.com
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