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Press Releases Thursday, April 1, 2004   
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QUOVA ACQUIRES COMPETITOR INFOSPLIT

Cash/Stock Transaction Consolidates Proprietary Technologies, Market Dominance

MOUNTAIN VIEW, CALIF. - March 30, 2004 - Quova, Inc., the world’s leading provider and developer of Web geography services and technologies, today announced the acquisition of longtime competitor InfoSplit, Inc., a New York-based geolocation provider, in a cash/stock transaction that further consolidates Quova’s dominance of the fast-growing geolocation market. InfoSplit’s product offerings, OneToOne for targeted Web content and Market Reports for Web site analytics, and its proprietary NetLocator technology will be incorporated into Quova’s industry-leading suite of solutions. Quova also announced that InfoSplit president and CEO Cyril Houri has joined Quova’s management team.

“The acquisition of InfoSplit further reflects Quova’s long-term commitment to incorporating the finest available geolocation technologies into our solutions,” said Marie Alexander, president and CEO of Quova, Inc. “The consolidation of the unique intellectual properties of Quova and InfoSplit will enhance our data quality and customer services as powerfully as did our previous acquisition of RealMapping, and we believe our experience in integrating new technologies will enable us to leverage our new competitive advantages immediately. I am also excited to finally work with Cyril Houri - our company and customers will benefit tremendously from his deep expertise in the field.”

“After four years of competing in the Web geography market, it became clear to me that Quova was destined to become the dominant industry leader,” said Mr. Houri, who founded InfoSplit in November 1999. “I’m proud to join forces with such an outstanding organization and I look forward to working with Marie and her team to build the geolocation market to its enormous potential.”

About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova`s patented technology provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova’s customers and partners include industry leaders such as Major League Baseball Advanced Media, The Absolut Company, 24/7 Real Media, IBM SurfAid, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at 650/528-3700 and on the Web at www.quova.com.

Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.

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