American Suzuki Launches Hispanic Web Site
Automobile Company Improves Customer Service with Fastest-Growing Minority Group by Launching http://esp.suzukiauto.com
BREA, Calif. (March 30, 2004) -In a continuing effort to become a mainstream player and reach its goal to triple automobile sales to 200,000 by 2007, American Suzuki Motor Corporation (ASMC) announced the launch a consumer-friendly Hispanic Web site modeled after the company`s bold new Suzuki Square dealership design and branding initiative. Suzuki`s product line, standard features and warranty offerings have long been a favorite among Hispanic consumers, giving Suzuki the greatest percentage share of the Hispanic automotive buying market, well above Honda, Toyota, Nissan and Kia, according to a study by a leading consumer survey firm.
"As Suzuki continues to grow, we will continue to aggressively target the Hispanic market based on their demonstrated preference for Suzuki`s products and value," says Koichi Suzuki, President of ASMC Automotive Operations. "Outreach to market segments, such as Hispanics and working-class professionals, is an important part of Suzuki`s larger marketing initiative targeting buyers who demand value but don`t want to sacrifice style, power and amenities." The Hispanic Web site has been constructed with four distinct pull-down navigation elements, with information categorized into Vehicles, Shopping Tools, My Suzuki and About Suzuki; a Full Line section that makes finding information on every Suzuki model quick and easy; and a Quick Links section that puts important purchasing information at the fingertips of busy shoppers.
The Vehicles section offers detailed information on the entire Suzuki automobile product line; the Shopping Tools section provides links to the Build Your Own Suzuki and Quick Quotes options, dealer locations, vehicle specifications and pricing, competitive comparison charts and special deals; the My Suzuki section provides current Suzuki owners with important information on warranty, maintenance, manuals, and more; and lastly, the About Suzuki section holds information on the company`s history, current news and upcoming events, and links to global Suzuki for those who want to learn more.
Special highlights of Suzuki`s Hispanic Web site include the Build Your Own Suzuki section, as well as the Quick Quote and Dealer Locator options. The Build Your Own Suzuki feature allows consumers to choose their preferred Suzuki model, color, trim level and options from the comfort of their home or office. Once they have selected their ideal Suzuki, consumers are presented with a printable vehicle summary, payment calculator and dealer quote. The Quick Quote and Dealer Locator options provide consumers with no-hassle price quotes on Suzuki vehicles and dealer location information.
American Suzuki`s 357 Plan
American Suzuki`s 357 Plan was designed to significantly accelerate the automaker`s move from niche player status to the center of the U.S. automotive mainstream. The growth plan - named "357" - calls for a tripling (3) of Suzuki U.S. car and SUV sales in five years (5) by model year 2007 (7). The 357 Plan will be met through four key initiatives: expanding Suzuki`s product line with the introduction of six additional cars and SUVs in addition to the new Verona, Forenza and recently debuted Reno; introducing more aggressive advertising and promotions to ensure Suzuki vehicles are on buyers` shopping lists; strengthening Suzuki`s U.S. dealer network with a new Suzuki Square Retail Image Program; and increasing focus on customer satisfaction by offering responsive service to all customer needs, as demonstrated by the launch of the Hispanic Web site.
American Suzuki`s Product Line
As part of its growth plan, American Suzuki is committed to expanding its model lineup by introducing six new models, in addition to the new Verona, Forenza and recently debuted Reno, in the next four years. Leading the lineup are the European-designed 2004 premium compact Forenza and mid-size sedan Verona. The 2005 Reno, a five-door crossover vehicle, made its debut at the North American International Auto Show earlier this year and will go on sale in late 2004. Other Suzuki vehicles include the sporty Aerio sedan and Aerio SX, as well as Suzuki`s rugged SUVs -- the Grand Vitara and XL-7.
About American Suzuki
The Automotive Operations of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets automobiles in the United States through a network of 470 automotive dealerships in 49 states. ASMC`s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile manufacturer. Founded in 1909 and incorporated in 1920, it has 141 distributors in 127 countries.
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