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Press Releases Monday, April 5, 2004   
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Advertising.com Files Registration Statement for Initial Public Offering

Baltimore, MD – April 5, 2004 – Advertising.comsm, Inc., a leading provider of results-based interactive marketing services to advertisers and publishers, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission for a proposed initial public offering of its common stock.

Goldman, Sachs & Co. will act as sole book runner for the offering, and co-managers will be Deutsche Bank Securities and Piper Jaffray. Copies of the preliminary prospectus, when available, may be obtained directly from Goldman, Sachs & Co. Inquiries should be directed to:

Goldman, Sachs & Co.
85 Broad Street
New York, NY 10004
Attn: Prospectus Department
Tel: 212-902-1171 and 1172
Fax: 212-902-9316

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold and offers to buy may not be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or a solicitation of an offer to buy, and there shall not be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Advertising.comsm, Inc.
Advertising.com, Inc. is a leading provider of results-based interactive marketing services to advertisers and publishers. We operate a large network consisting of advertising inventory purchased from web, search engine and email publishers. Through this network, and our proprietary technologies, we help advertisers develop and execute marketing programs that generate measurable results. For more information, visit www.advertising.com or call 410-244-1370

Rob Leonard
Sr. Manager, Public Relations
Advertising.com
Tel: 410.244.1370 x11143
Fax: 410.244.1699

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