NSB`s Store and CRM solutions are the perfect fit for Casual Male
Largest US retailer of big and tall men`s apparel to provide the ultimate shopping experience with NSB solutions
Montreal, Canada, April 1, 2004 - NSB is pleased to announce that Casual Male Retail Group, Inc. (NASDAQ: NMS "CMRG") has signed a license agreement for NSB`s Connected Retailer® Store and Customer Relationship Management (CRM) solutions. The contract value is in excess of US$6 million and includes software, services, hardware, and a five-year term for maintenance.
In keeping with their commitment to provide the ultimate shopping experience for their guests, Casual Male needed to replace its dated point of sale and outsourced CRM with a fully integrated system that was truly customer-focused. Not only will the new solutions enable CMRG to implement its marketing programs at the store level, it will also give them more control over their own data. In the near future, Casual Male plans to implement a comprehensive loyalty program, and develop their POS into a selling tool equipped with one-to-one marketing functionality.
According to Dennis Hernreich, COO/CFO for CMRG, the company selected NSB because of "the outstanding program developed for Chico`s FAS, their proven understanding of cross-enterprise retail processes, integration capabilities, and their superior Store and CRM solutions. We feel that we will truly be able to offer our customers the best service by implementing these NSB solutions in our stores."
Nikki Beckett, CEO for NSB Group, comments, "We`ve been CRM advocates since we released the first retail-specific CRM application back in 1986. Today, we`re bringing the promise of CRM to dynamic retailers like Casual Male, helping them beef up their in-store technology portfolio, improve customer service, and realize concrete business benefits."
Connected Retailer Store Solution is a best-of-breed, store automation system that includes POS, back office, and a complete configuration toolset that allows you to modify business rules - rapidly on your own - in response to your changing business needs. Connected Retailer Customer Relationship Management Solution provides all the tools you need to capture customer information, manage it, analyze it, and use it to enhance the shopping experience - whether your customers shop in-store, online, or via catalog.
About Casual Male Retail Group, Inc.
Casual Male Retail Group, Inc., retail brand operator of Casual Male Big & Tall stores, is the exclusive retailer of the Comfort Zone by George Foreman(tm), GF Sport by George Foreman(tm), and Signature Collection by George Foreman(tm). CMRG, the largest retailer of big and tall men`s apparel, operates 482 Casual Male Big & Tall stores, the Casual Male e-commerce site, Casual Male catalog business, 58 Levi`s® Outlet by Designs and Dockers® Outlet by Designs stores and 21 Ecko Unltd® outlet stores located throughout the United States and Puerto Rico. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the Nasdaq National Market under the symbol "CMRG."
About NSB Group
NSB Group (formerly known as STS Systems) helps retailers gain a sustainable competitive advantage in today`s markets with the Connected Retailer®. This comprehensive portfolio includes innovative solutions, products, and services for every area of retailing: Planning, Sourcing and Product Development, Merchandising, Store, Sales Analytics, and CRM, plus hardware, professional services, and Client Care (support). More than 250 of the world`s leading retailers including Build-A-Bear Workshop, Chico`s, Dollar General, Holt Renfrew, JCPenney, K&G Men`s Company, La Senza, Liz Claiborne, Northern Group, and Tommy Bahama use Connected Retailer® to streamline processes, optimize information, and meet the evolving merchandise and service expectations of multichannel shoppers. For additional information regarding the NSB Group and our Connected Retailer portfolio, visit our website at www.nsbgroup.com.
2004 NSB Retail Solutions Inc. Connected Retailer, NSB, NSB logos, and certain other marks are trademarks or service marks of NSB Retail Solutions Inc. or another NSB company. All other trademarks are owned by their respective companies.
For more information
Candice DeLuca, Public Relations Manager
400 Venture Drive
Lewis Center, Ohio 43035 (USA)
cdeluca@nsbgroup.com
(614) 840-1448
Tracy Fairchild, Director of Communications
2800 Trans-Canada Highway
Pointe-Claire, Quebec H9R 1B1 (Canada)
tfairchild@nsbgroup.com.
(514) 426-0822
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