Surf’s up and so is the traffic at RonJons.com after a site redesign
Cocoa Beach, FL-based Ron Jon Surf Shop has expanded its web offerings and redesigned its site, a move that is bringing in 30,000 unique visitors per week. Monthly traffic is up 24% to 40% compared to the same months last year, says Michael Parlotto, marketing and Internet services manager for the company.
The new site has an updated color scheme, new promotional tile ads and boxes for events and co-marketing deals, as well as five times the number of items for sale on the site. Parlotto says user feedback prompted the change. "We got a lot of feedback about making the shopping and navigation process easier," he says. "We’ve reduced the number of click-throughs to make finding products easier and to speed up check out." The web site also has 600 items for sale, up from 150 before the upgrade, which began in February.
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