BlueLight.com hopes for a sales boost from Star Wars
Kmart Corp.’s BlueLight.com has struck a deal to be the exclusive source of a Star Wars Attack of the Clones poster with a Lego Star Wars purchase. The deal is part of an extensive marketing agreement that Kmart has with Lucasfilm in connection with the release of the next Star Wars episode.
Customers who purchase any official Star Wars product from Kmart or BlueLight.com will receive one of the five collector`s cards exclusive to Kmart. The cards feature a picture of a character from the film and a detachable scratch-off card good for prizes ranging from movie posters to special discounts on Hasbro Star Wars Action Figures and Lego and Dan River Star Wars products. One winner will receive life-size replicas of R2-D2 and C-3PO.
BlueLight.com also will house a custom Star Wars shop, which went live today. The store will feature an assortment of toys, along with entertainment products and home fashions.
Back...
