eBay leads in visits to sites offering computers and consumer electronics

EBay.com led all retail web sites selling personal computers and consumer electonics in terms of the number of unique visitors for the week ended Sept. 7, topping second-place BestBuy.com by more than half, Nielsen/NetRatings reports. EBay garnered 2.3 million visitors, 77% more than BestBuy’s 1.3 million.

Guide to E-Commerce Technology

Rounding out the top 5 sites cited by Nielsen, Sony Electonics ranked third with 889,000 visitors, followed by CircuitCity.com with 714,000 and MSN Tech & Gadgets with 334,000.

EBay also led in the average amount of time spent online per visitor, at 10 minutes, 4 seconds, followed by BestBuy with 9 minutes, 46 seconds; Sony, 6 minutes, 3 seconds; CircuitCity, 5 minutes, 45 seconds; and MSN, 1 minute, 40 seconds.

In online advertising for the same week, Netflix Inc. garnered the most ad impressions, with 440.3 million for a 12.4% market share, according to Nielsen’s AdRelevance study. Netflix outpaced second-place Amazon.com by more then 200 million impressions. Amazon had 237 million impressions for a market share of 6.7%.

Following are the numbers of impressions and percent share of market for the top 10 advertisers in retail goods and services cited in the AdRelevance study:
-- Netflix, 440.3 million, 12.4%;
-- Amazon, 237 million, 6.7%;
-- Classmates Online Inc., 227.7 million, 6.4%;
-- Target Corp., 181.6 million, 5.1%;
-- eBay Inc., 154 million, 4.4%;
-- Barnes & Noble Inc., 91.6 million, 2.6%;
-- Proflowers.com, 90.9 million, 2.6%;
-- 1-800 Contacts Inc., 87.5 million, 2.5%;
-- eBay Seller, 71.6 million, 2%.