Apple leads in traffic to computer hardware sites, study says

Apple leads in traffic to computer hardware sites, study says Apple Apple Computer Inc. led all computer hardware retail web sites in the number of unique visitors, with 8.5 million, for the week ended Sept. 14, Nielsen/NetRatings says. Apple Computer Inc. led all computer hardware retail web sites in the number of unique visitors, with 8.5 million, for the week ended Sept. 14, Nielsen/NetRatings says. Apple’s garnered more than twice the number of unique visitors to second-place Dell Inc., which had 2.5 million. Following closely behind in third was Hewlett-Packard Co., with 2.4 million.

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Coming in a distant fourth and fifth were Gateway Inc.., with 401,000, and Toshiba America Inc., 234,000.

For the same week, the online product category of books, movies and music garnered the most online advertising impressions, with 962 million impressions for a market share of 23.6%, followed by miscellaneous services, 394.9 million and 10.1%, and personal care, 306.3 million and 9.7%, according to Nielsen’s AdRelevance study.

Following are the top 10 product categories listed in the AdRelevance study with number of impressions and market share:
-- Books, movies and music, 962 million, 23.6%;
-- Miscellaneous services, 413.3 million, 10.1%;
-- Personal care, 394.9 million, 9.7%;
-- Office supply, 306.3 million, 7.5%;
-- Apparel and jewelry, 240 million; 5.9%;
-- Auctions, 235.6 million, 5.8%;
-- Domestics, 168.7 million, 4.1%;
-- Electronics, 168 million, 4.1%;
-- Flowers and gifts, 166.5 million, 4.1%;
-- Home improvement, 141.8 million, 3.5%.