PFSweb Broadens Direct-to-Consumer Service Offering with Ecometry Commerce Suite
Platform Available to Clients on Per-Order Basis to Manage, Automate Direct-Marketing Solutions
PLANO, Texas, Apr 16, 2004 -- PFSweb, Inc. (Nasdaq:PFSW) has chosen Ecometry Corp.`s Ecometry Commerce Suite as its preferred software platform for clients that desire to outsource and automate their direct-marketing business initiatives.
The move is the latest in a series of strategic improvements that PFSweb, a leading provider of business process solutions, has made to further expand upon its comprehensive direct-to-consumer service offering. PFSweb will provide Ecometry on a per-order basis and will help new customers avoid large licensing fees.
`Our direct-to-consumer offering has been building for several years with clientele that includes Smithsonian Business Ventures. The addition of the Ecometry software has given us a first-class direct-marketing solution that has caught the attention of many companies,`said Mark Layton, PFSweb president and chief executive officer. `Ecometry was the obvious choice because it is the industry standard for direct-marketing solutions. It provides our clients with an automation tool that is easy to maintain and provides excellent reporting features.`
Available immediately, the Ecometry Commerce Suite offers an array of Internet-based, customer-focused applications that are fully synchronized across multiple business servers. The software`s front office applications, fully integrated with the back office system, are arranged around a central customer database, providing a single view of each customer across the entire enterprise.
`Ecometry enables companies to acquire and retain customers, manage partners and suppliers, and allows employees and management to make instant, informed marketing and operational decisions,`said John Marrah, president of Delray Beach, Fla.-based Ecometry. `PFSweb is a top notch fulfillment provider with a strong commitment to customer service. The company`s implementation of Ecometry software only strengthens their position and results in their ability to offer an array of solutions and services that is unparalleled in the marketplace today.`
In addition to the financial, warehousing and online interfaces, PFSweb also purchased Ecometry`s Point of Sale product for clients who wish to include the retail store under the Ecometry umbrella.
Michael Willoughby, senior partner and chief information officer at PFSweb, says retailers must effectively manage all of their consumer`s purchasing channels, including mail order, catalog, Web sites and retail stores.
`The Ecometry system and its supporting modules provide all the tools needed to manage every aspect of a direct-marketing campaign,` he said. `The system places the details of the entire customer experience, along with the product merchandising strategy, at the fingertips of each customer service representative (CSR). In turn, the GUI-based order management tools allow each CSR to respond precisely to every customer`s needs and expectations based on the person`s past experiences and within the strategy of current offers and promotions.
Willoughby also singled out Ecometry`s offer management, reporting and analysis tools, and online interfaces as crucial to the company`s efforts to provide direct marketing clients with a total solution.
`Our marketing and product merchandising account managers now have the ability to implement more accurately our direct-marketing clients` market strategy into catalog-based offers, promotions, e-mail campaigns and Web-based catalogs,`he said. `We support day-to-day management of our clients`businesses with Ecometry`s extensive reporting and analysis capabilities, such as those in the Inventory Forecasting module, and we utilize its seamless online interfaces to integrate our Entente Web e-commerce platform, giving us the ability to totally support our clients`online channels.`
Known as the `brand behind the brand,`PFSweb provides seamless, transparent supply-chain management for its Fortune 500 and Global 1000 clients. The company`s direct marketing clientele include Smithsonian Business Ventures, The United States Mint, Teflon.com and NokiaUSA.com, among others.
About Ecometry Corporation
Ecometry is the premier provider of customer focused software solutions for direct commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Fla., Ecometry`s client roster of more than 340 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Zales, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.
About PFSweb, Inc.
PFSweb provides comprehensive outsourcing solutions to provide proven, fast and secure business infrastructure to enable traditional and e-commerce strategies. The PFSweb team of experts designs diverse solutions for clients around a flexible core business infrastructure. PFSweb solutions include: professional consulting services, e-marketplace logistics, order management, Web-enabled customer contact centers, customer relationship management, international distribution and fulfillment services, reverse logistics, billing and collection services, kitting and assembly services and ERP information interfacing utilizing its Entente Suite(SM).
The matters discussed in this news release, particularly information regarding future revenue, earnings, business plans and goals, consist of forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are subject to and involve risks and uncertainties, which could cause actual results to differ materially from the forward-looking information. Such statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management`s assumptions and the Company`s future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially. The Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking information contained herein is subject to the risk factors and uncertainties described in the Company`s filings with the Securities and Exchange Commission, which risk factors and uncertainties are incorporated by this reference as though fully set forth herein.
Contacts:
PFSweb Inc., Plano
Laura Osborne
972-881-2900 x3574
losborne@pfsweb.com
Michael Burns & Associates Inc., Dallas
Jeff Green
214-521-8596 x238
greenj@mbapr.com
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