The Explosive Adoption of Online Catalogs: RichFX Celebrates Urban Outfitters as its 100th Customer
New York, NY - Thursday, April 15, 2004
This week RichFX is proud to announce its 100th Rich Catalog™ customer: Urban Outfitters. This metropolitan retailer has joined companies such as J.Jill, J.C. Penney, Home Depot, Williams-Sonoma and LEGO to bring their catalog online.
There has been an explosive adoption of online catalogs. Like Urban Outfitters, leading retailers all over the country have realized the benefits and rewards of leveraging their print investment and putting it online. This increases online revenue, supports a seamless multi-channel branding strategy and lowers distribution costs.
"Our audience gets the technology," says Jenn Schimpf, Director of Operations & Business Development from UrbanOutfitters.com. "Most importantly, our online catalog stays true to the brand and the customer - and adds significant functionality to the website. We found that RichFX`s Rich Catalog product is superior to other versions in the market due to its sleek presentation and straightforward interface."
Based in the US with stores in Canada and the UK, Urban Outfitters sells men`s and women`s clothing, accessories and shoes, gifts and housewares, and has integrated the online catalog directly with their existing e-commerce system. This seamless integration provides an easy way to browse, shop and buy online. "The process was so fast and simple. Our RichFX project manager ensured that they were meeting our timing and schedule," Schimpf adds. Urban Outfitters is planning on working with RichFX on future catalogs.
Rachel Pendon from Chelsea & Scott, another RichFX client, explained in a recent Internet Retailer article, "The Flash catalog is attracting new buyers too: 85% of customers who`ve purchased from it so far are new. If you are not familiar with our site, the catalog is the easiest way to find things. We`ve achieved ROI."
Christophe Cremault, Vice President of Marketing at RichFX adds, "The online catalog trend is very strong, and it is occurring for a simple reason: Rich Catalog is extraordinarily effective. It sells, it is emailed, it is shared among friends and family, and it beautifully supports all brands. In fact, it is the perfect bridge between the catalog and the web channels, and retailers have recognized the fact."
As the market leader in online catalogs, RichFX is planning on celebrating many more Rich Catalog customers.
About RichFX
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online.
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