e-Dialog Closes Out 2001 with 67% Growth
FOR IMMEDIATE RELEASE
LEXINGTON, MA -- January 28, 2002 -- e-Dialog, the precision e-mail
marketing innovator, today announced that its fourth quarter revenues for
core operations climbed 34% from the previous quarter and 31% from the
fourth quarter of 2000, ending 2001 with total revenues up 67% from last
year. e-Dialog steered through a turbulent economy to arrive in 2002 with a
payload of new clients, important alliances, expanded technological
capabilities, a Series C financing round closed in the fourth quarter, and
international expansion.
e-Dialog included PBS, BBC Shop, rich media and web broadcasting company
First Virtual Communications, online music company pressplay, and media
company Tech Target among its new clients in the fourth quarter, swelling a
roster of new business that rose steadily through 2001. A string of other
clients joined through agency alliances while existing clients renewed and
increased their commitment to precision e-mail marketing.
e-Dialog sharpened clients` focus on return-on-investment by launching
ConversionTrack, which enables seamless tracking of website conversion
activity driven by e-mail campaigns. e-Dialog clients can now follow a
campaign from launch to conversion with one simple online view, and
understand the ROI results immediately. The company made significant new
investments in infrastructure capacity to accommodate the growth in its
client base.
2001 was also an important year for partnerships at e-Dialog. Harte-Hanks,
Inc., the global direct marketing and interactive services company, entered
into a strategic alliance with e-Dialog to use precision e-mail marketing
services to fill the increasingly important role of e-mail for Harte-Hanks
clients` needs. MyPoints.com began maximizing the effectiveness of its
clients` e-mail campaigns by using e-Dialog`s data management services.
e-Dialog also gained significant new business through alliances with such
leading agencies as FCBi and Digitas.
In May, e-Dialog opened a London office to serve the growing demands for
online direct marketing services in Europe. Industry veteran Simone Barratt
was named to head the office, which now serves numerous FT 500 clients in
the UK.
The Direct Marketing Association recently presented e-Dialog and the
National Thoroughbred Racing Association (NTRA) with a prestigious ECHO
Award for the e-mail campaign promoting the NTRA`s annual Breeders` Cup
event.
"e-Dialog has succeeded, particularly in the second half of 2001, at
accelerating through the challenges of a tough economy and posting a year of
strong growth," said John Rizzi, president and chief executive officer of
e-Dialog. "Our precision e-mail strategy has claimed its seat at the
marketing table, paying off with measurable, highly effective
return-on-investment, and often counteracting slashed budgets. We are going
to continue to push the potential of this young medium to show our clients
even greater results."
e-Dialog is the innovator in precision e-mail marketing services that help
companies establish powerful, two-way relationships with their customers and
prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s
team of experienced direct marketers manages every phase of an e-mail
marketing program, including strategic planning and creative design, list
acquisition, campaign execution, inbound response management, and data
analysis. The company`s precision-based approach takes permission marketing
to the next level, combining award-winning e-mail marketing expertise with
responsible use of proprietary personalization and custom publishing
technologies to deliver highly targeted communications for world-class
e-Dialog clients such as the NFL, Staples, Harvard Business School
Publishing, Doubleday, Schering Laboratories, and many more. Investors
include OneLiberty Ventures, Commonwealth Capital Ventures, and the
Interpublic Group of Companies (NYSE: IPG). For more information, visit
www.e-dialog.com or contact Jim McNulty at
jmcnulty@e-dialog.com , 781-372-3326.
Back...
