eCustomers Expands Enterprise Campaign Server™ Functionality
MAP Design Studio™ Allows Marketers to Easily Build and Manage Personalized, Multi-Channel Marketing Campaigns
AUSTIN, TX - January 29, 2002 - eCustomers, Inc., a premier provider of Enterprise Customer Response solutions, today announced the availability of MAP Design Studio v1.0 - a revolutionary, patent-pending marketing campaign tool that enables marketers to define customer segmentation, content selection, and other personalization rules for customers across the web, e-mail, and call center channels. The application allows business professionals to specify and deploy consistent product and service offerings across multiple customer touch-points with minimal technical assistance to increase customer conversion, retention and average order values.
MAP Design Studio provides an intuitive interface that allows marketers to build campaign rules quickly and efficiently. These rules can include segment criteria, content size restrictions, eligible product selections, and campaign authorizations. As rules are defined using the application`s intuitive user interface, MAP Design Studio automatically generates the underlying "if-then-else" programming code that can be deployed to various run-time personalization platforms. This provides valuable time-savings for technical staff, eliminating the need to write several hundred lines of code. Once the campaign structure has been defined, marketing teams can make ongoing content selection decisions using a product released earlier this year - MAP Merchandising Studio™. The expanded MAP product suite enables marketers to respond to changing business conditions and competitive threats with reduced burden on the IT staff.
"One of the biggest impediments for businesses to implement customer-focused marketing campaigns is the time required to build and manage them," said Ed Frazier, president and CEO of eCustomers, Inc. "Using eCustomers MAP products, marketing experts can leverage their business and customer knowledge to build personalized campaigns that deliver relevant communications to customers and prospects without creating a drain on technical resources. The automation provided by our MAP suite can improve staff efficiency by up to 75%, while opening the door to new revenue opportunities."
MAP Design Studio and MAP Merchandising Studio are components of eCustomers Enterprise Campaign Server™. Both products are tightly integrated with eCustomers` run-time personalization technology, the Enterprise Response Server™. The MAP suite can also interface with existing CRM or personalization run-time technologies, such as ATG Dynamo Scenario Server, Blaze Advisor Rule Server and Engine (from HNC Software), and Microsoft Commerce Server 2000* through application-specific data adapters.
About eCustomers
Headquartered in Austin, TX, eCustomers is a pioneer in the development of Enterprise Customer Response technologies. eCustomers™ Enterprise Response Platform™ is a comprehensive personalization solution that helps businesses drive incremental revenue streams and operational cost savings in their web, call center, and e-mail channels. It enables businesses to build strong customer relationships across multiple channels by recognizing customers and responding with relevant content in real-time.
For More Information
Cheri Bergeron, eCustomers, Inc., 512.306.5100
* These product names are trademarks of their respective owners. They are not affiliated with eCustomers, Inc.
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