The Vermont Teddy Bear Co. Selects ClickAction`s Email Marketing Automation Solution
Vermont Teddy Bear to Grow Its Online Initiatives Using ClickAction`s Email
Marketing Automation Solution
PALO ALTO, Calif., Feb. 4 --
ClickAction(TM) Inc. (Nasdaq: CLAC), a leading provider of email marketing
automation solutions, announced today that The Vermont Teddy Bear Co(R)
(Nasdaq: BEAR) (http://www.vermontteddybear.com), pioneer of the Bear-Gram(R) gift
delivery service, has selected ClickAction`s Email Marketing Automation (EMA)
solution to provide email marketing services to the Company.
Vermont Teddy Bear was searching for a powerful outsourced solution that
not only would enhance their email marketing efforts but would also help
manage their growing database. ClickAction`s EMA solution fully met the
company`s requirements including ease-of-use, product features and
consultative services. Vermont Teddy Bear plans to strengthen retention and
customer service, as well as prospect for new subscribers. Every email sent
will be used to create an interactive dialog and enhance the total experience
for online subscribers.
"Our goal is to offer our Bear-Gram customers the best online
communications experience," said Michelle Cote, Vermont Teddy Bear Company
Loyalty Marketing Manager. "By partnering with ClickAction, we expect to
broaden our customer relationship program and our opt-in database while
continuing to deliver the personable, playful and purposeful messages our
customers already expect from us."
"We are excited that Vermont Teddy Bear has chosen ClickAction as their
email marketing provider," said Andy Caso, senior vice president of sales and
client services for ClickAction. "ClickAction will assist Vermont Teddy Bear
in building a customized online customer relationship program, allowing
Vermont Teddy Bear to send highly personalized, deeply targeted, relevant
email communications to customers."
About ClickAction
ClickAction, Inc. is a leading provider of email marketing automation
products and services. ClickAction Email Marketing Automation (EMA) helps
marketers design, deploy and manage personalized email campaigns that maximize
the lifetime value of each customer. ClickAction EMA saves time, generates
revenues and reduces costs by providing a highly scalable outbound and inbound
messaging, one-to-one publication, powerful rule-based segmentation, real-time
tracking and detailed reporting, all integrated in a Web-based solution.
100% Java-based, ClickAction EMA is built for easy deployment and integration
with industry-leading third party applications. ClickAction EMA products and
services range from fully hosted ASP applications to licensable,
enterprise-class software. ClickAction products have a proven track record of
success in a variety of industries including retail, catalog, brand and
publishing. In addition to ClickAction EMA, the company offers interactive,
campaign, acquisition and rich media services. ClickAction is a member of
TRUSTe, an independent, non-profit organization whose mission is to build
users` trust and confidence in the Internet. For more information on
ClickAction products and services, visit http://www.clickaction.com or call
1-800-473-3141.
About The Vermont Teddy Bear Co.
The Vermont Teddy Bear Company helps people connect in a fun, personal and
meaningful way through its Bear-Gram(R) gift delivery service. A creative
alternative to sending flowers, each Bear-Gram gift includes a customized
hand-crafted Bear dressed to suit a gift-giving reason, accompanied by a
personal greeting card and chocolate treat, all packaged in a colorful gift
box with an air hole.
CONTACT:
Amy Sheldon of ClickAction Inc.
+1-650-473-3605
amys@clickaction.com
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