DemandTec Introduces DemandTec 3 for Retail
DemandTec 3 Delivers Robust Integrated Pricing and
Promotion Software
SAN CARLOS, Calif. – February 4, 2002 – DemandTec
Inc., the leading provider of Demand Based Management
(DBM) software, today announced the launch of
DemandTec 3. For the first time, DemandTec 3
integrates pricing and promotion applications for
retailers on a patent-pending platform that delivers
advanced analytical and reporting capabilities,
provides powerful enterprise-class scalability and
performance, and offers a new intuitive graphical
interface. DemandTec 3’s applications enable retailers
to set price and promotion combinations which will
optimize net profit and sales while improving price
perception.
DemandTec 3 software analyzes consumer buying patterns
in Point of Sale (POS) data to help retailers
understand price and promotion sensitivities for every
item in every store, predict what will happen to sales
and profit when they change prices or promotions, and
execute effective strategies that best suit customer
goals for each category and each store. With
DemandTec 3, customers can now forecast the impact of
their promotion calendar with DemandTec PromotionÔ,
and are able to integrate the projected promotion
results into DemandTec PriceÔ, which will generate
base prices and business forecasts.
“For the first time retailers can purchase fully
integrated applications that allow them to make
pricing and promotion decisions simultaneously,” says
Dan Fishback, President and CEO of DemandTec.
“DemandTec 3 delivers applications that align business
strategies with consumer demand - which will
ultimately boost margins, maximize revenue and improve
price perception.”
The robust DBM platform underlying DemandTec 3
analyzes consumer demand, models expected sales and
profits, and identifies strategies to meet financial
objectives. The platform can integrate with legacy,
back office, supply chain and web-based applications.
The DemandTec 3 platform also provides the power to
support future applications such as DemandTec
MarkdownÔ and DemandTec AssortmentÔ. Retailers can
use DemandTec 3 to actively manage all items, and
accurately forecast the impact of merchandising
decisions. Now retailers can make better decisions on
strategic trade-offs between profit, margin, and
volume, while executing timely, effective tactics to
differentiate brands and build customer loyalty.
“We’ve been looking for a way to better manage an
integrated approach to pricing and promotion for our
products that will help drive revenue growth,” said
Nick D’Agostino III, D’Agostino Supermarkets. “The
impressive power and new web-based user interface
provided in DemandTec 3 gives D’Agostino’s a
competitive advantage through active management of
product pricing and promotions, which in turn drive
accurate forecasting to track the impact of
merchandising decisions.”
Powerful Enterprise Class Platform
DemandTec 3 delivers a tenfold increase to its
enterprise-class performance and adds robust security
capabilities. Based on J2EE (Java 2 Enterprise
Edition), the DemandTec 3 platform is both database
and operating system independent, providing true
web-based application access. With its N-Tier
architecture, DemandTec 3 also eliminates scaling
bottlenecks and improves overall reliability and
performance to support the optimization needs of even
the largest retailers. This new version also enables
critical data warehouse and legacy system integration
through enterprise application integration adapters
from WebMethods. DemandTec is an IBM Premier Business
Partner and DemandTec 3 is certified for IBM AIX and
DB2.
Intuitive New Interface
DemandTec 3 now improves workflow while reducing
training and implementation time with its new
graphical interface. DemandTec 3 is now completely
web-based, and the new design allows for easy
navigation. Category and pricing managers can view
new pricing approval screens and a variety of new
reporting capabilities designed to perform “what-if”
calculations on strategy.
DemandTec 3 will be available in Spring 2002.
About DemandTec Inc.
DemandTec is the leading provider of Demand Based
Management software. Its products help retailers and
manufacturers manage pricing and promotions to
optimize sales, profits, and consumer price
perception. The company’s applications enable
merchandisers to accurately predict the impact of
price changes and promotion plans, while selecting the
merchandising strategies that will meet corporate
profit and revenue objectives without sacrificing
price image. DemandTec has a seasoned management team
with in-depth retail, demand science and supply chain
expertise. Its DBM Science Advisory Board hosts the
world’s foremost thought leaders in demand sciences.
DemandTec is backed by venture capital firms
Crosspoint Venture Partners, Cargill eVentures, Altos
Ventures and Athena Technology Ventures. For more
information, please visit http://www.demandtec.com.
# # #
Media Contact:
Kristy Lepley
DemandTec
650.226.4714
kristy.lepley@demandtec.com
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