CVS Corp. is uniting channels for a web-based promotion. CVS.com is placing special gift guides in CVS stores through June 15 featuring gifts for Mother's Day, Father's Day, baby showers and graduations available only on CVS.com. It hopes to raise the profile of CVS.com to shoppers who might not know about it or who are not shopping online.
Each item will have a numeric code that users type into the search function at CVS.com.
"The true value of the CVS.com gift guide is in the convenience it affords our customers. By making these special products for moms, dads, grads and baby-gift giving available, online consumers can shop for spring gifts in a way that fits their busy lifestyle," said Pierrette Kelly, vice president of CVS.com. "Placing these guides in stores extends this convenience to our shoppers who may be unfamiliar with the web experience. And by offering gifts not sold in our stores, we are providing our customers with an expanded product line."
CVS.com offers free shipping on orders totaling $45 or more. Customers can return purchases to CVS.com or to CVS stores.
CVS has annual revenues of more than $22 billion and operates 4,000 CVS pharmacy stores.
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