TotalHealthSource.com, which launched in January, has experienced a 125% jump in traffic since reconfiguring its keywords in a search engine optimization program, president Dan Roitman tells Internet Retailer.
TotalHealthSource had a limited marketing budget when it launched, which precluded it from advertising or from buying paid positions at search engines. It turned to Position Technologies Inc., a provider of search engine positioning services, which produced a 125% lift in traffic almost immediately, Roitman says. The initial keyword optimization is just the start, he says. “With more keyword research, I think we can triple those results," Roitman says.
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