The Golf Warehouse Selects BoldMotion to Provide Interactive Marketing Technology
BoldMotion MotionPages to Power Series of Digital Catalogs
April 26, 2004, Orange County, CA -- BoldMotion, creators of MotionPages, an interactive marketing solution, and The Golf Warehouse (TGW), the most comprehensive source for golf equipment on the web, have entered into an agreement to provide an unrivaled electronic shopping experience for TGW customers.
BoldMotion will render TGW’s direct mail catalogs into visually identical digital versions with nearly unlimited capacity for enhancements. Now recipients of the dynamic digital version will have a traditional reading experience via an intuitive and personal interface, with the addition of rich media. The digital catalog links directly into TGW’s e-commerce engine.
“TGW feels that BoldMotion is on the cutting edge of what has become a totally new way of communicating with our customers,” stressed Mark Marney, CEO, and The Golf Warehouse. “It enables our customers to view more product in less time and at their own convenience. Customer feedback has been great and orders strong.”
“We are delighted to be working with The Golf Warehouse and providing them with a new way of engaging and satisfying their customers,” said Cyd Yamamoto, President, BoldMotion. “Their Internet business model makes them a natural for embracing the latest technologies that leverage marketing impact. The Golf Warehouse has consistently been at the forefront of assessing the needs of their customers and responding with pioneering solutions. We are delighted to be part of their program.”
The Golf Warehouse has committed to a series of digital catalogs and campaigns using MotionPages. The catalogs can be viewed on their website, www.tgw.com, and will also be sent to their database in outbound email campaigns.
About BoldMotion
BoldMotion creates new-generation direct marketing solutions. Its core product, MotionPages, transforms print documents into interactive, digitally rich content for placement online, offline or via email. Integrated shopping cart alternatives, detailed user and campaign analytics, and scalability are all components of MotionPages. Clients include The Golf Warehouse, Sigma-Aldrich, SmartHome and Cintas. BoldMotion is a privately-held company with headquarters in Orange County, CA. For more information, please visit www.boldmotion.com.
Contact:
Beth Hinckley
(310) 528 6919
beth@boldmotion.com
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