-- Flax art & design, TechnoScout and Swanson Health Products are Among Beta Customers that Expect to Enjoy Time and Cost Savings --
DMA Annual Catalog Conference, Chicago, IL, May 5, 2004 --- DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced the launch of ClearEDGE, a new, integrated database solution designed specifically for mid-market catalogers. ClearEDGE enables mid-market catalogers to directly access and analyze their customer data, to identify new marketing opportunities and to enhance their marketing campaigns across multiple channels.
ClearEDGE is an integrated marketing solution comprising a multi-channel marketing database and web-based access to campaign management, reporting and analytics. The solution also leverages DataEDGE, DoubleClick’s data hygiene and list processing solution. As a hosted solution, ClearEDGE offers mid-market companies the sophisticated capabilities usually associated with big-budget marketers. The solution is deliberately tailored to the marketing processes, data needs and price point unique to mid-market catalogers, to avoid the cost, risk and complexities of a more custom solution.
ClearEDGE provides customers with web-based access to their data and enables timely reporting and analytics. While most database update cycles require one to two weeks, ClearEDGE will deliver ‘next day’ updates, reducing lag time and improving marketer’s decision-making ability. As a result, ClearEDGE customers will enjoy better insight into their customers and prospects, improved response rates, enhanced revenue per contact and reduced mailing costs. Furthermore, ClearEDGE will work in concert with ChannelView, enabling customers of both solutions to drill deeper into the multi-channel behavior of their customers to make immediate marketing decisions.
DoubleClick currently provides marketing solutions to approximately four hundred mid-market catalogers, primarily through its Abacus Alliance, which contains a total of 1,800 catalog and retail companies. The ClearEDGE Beta program, which will run until July 2004, gives early access to the product to a select group of these customers including Flax art & design, TechnoScout and Swanson Health Products.
“ClearEDGE is a great indication of DoubleClick’s commitment to enhancing and simplifying the marketing process for mid-market catalogers,” said Chris Fawcett, Vice President of Catalog and Internet for TechnoScout. “By providing better insight into our customers and prospects, and saving us time and money through web-based access to our data, we expect to enjoy significant competitive advantage within our market.”
“DoubleClick should be applauded for introducing a mid-market solution that will help us to save time and money in our direct marketing efforts,” said Craig Flax of Flax art & design. “By giving us direct access to our data and providing us with on-demand reporting, DoubleClick is helping us to boost our marketing results with our current resources.”
ClearEDGE is the newest addition to DoubleClick’s data management offerings, which include intelligently integrated solutions built on proven processes, best-in-class components and expert services to dramatically improve direct marketing results. DoubleClick partners with leading marketing organizations to provide data management solutions that simplify their processes, shorten their campaign cycle time, and reduce the time and effort required to execute their direct marketing.
“One of DoubleClick’s primary areas of focus is on reducing the complexities, cost, and cycle-time associated with direct marketing,” said Chris McDonald, Senior Vice President and General Manager of Data Management Solutions at DoubleClick. “Just as the Abacus Alliance changed the face of prospecting, we expect ClearEDGE to change the future of database marketing for mid-market catalogers.”
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertisers, direct marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick`s online advertising, email marketing and database marketing solutions help clients yield the highest return on their marketing dollar. In addition, the company`s marketing analytics solutions help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 20 offices around the world.
Contact:
Dave Frankland
Director, Public Relations
DoubleClick Inc.
Phone: 212.381.5629
Mobile: 917.826.5580
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