KEYLIME SOFTWARE ANNOUNCES APPOINTMENT OF STEVE MITGANG TO PRESIDENT AND CHIEF EXECUTIVE OFFICER
Contact:
Shana Starr
Leavitt Bell Group
949-348-8600 x226
sstarr@lbgcomm.com
Carlsbad, CA.-February 15, 2002- Keylime Software, Inc., a leading
enterprise-class application service provider of real-time customer
intelligence solutions, has announced the appointment of Steve Mitgang
to president and Chief Executive Officer. Mitgang has over 17 years of
experience in marketing, general management, strategic planning and
business development and brings a customer-oriented focus to the firm.
"Keylime`s mission is to help our Global 2000 clients optimize
their customer relationships by helping them gain insights into their
complex customer interactions on the Web. We strive to build strong
relationships with the leading companies of the world and add value by
enhancing and optimizing their relationship marketing efforts," stated
Mitgang. "I joined the company to solidify these goals. By knowing
what insights business managers need, my marketing and customer-oriented
background will be utilized to push the envelope to deliver the most
advanced customer intelligence solutions in the marketplace."
Prior to joining Keylime, Mitgang was president and CEO of
RealAge, an Internet health marketing services company. In 1999, he
helped start, grow, and then sell Sitematic, a Small Business ASP, to
content management pioneer NetObjects. He has held executive management
positions at enterprise software company Jostens Learning, as well as at
The Upper Deck Company, Reebok International, and Chiat/Day Advertising;
this experience gives Mitgang the advantage Keylime needs to focus on
delivering pragmatic results to customers, facilitating the next phase
of Keylime`s growth.
Mitgang`s invaluable expertise of creating true marketing
customer optimization programs and integrated solutions will now benefit
Keylime`s clients. He has created CRM programs that would have had even
earlier results if they were tracked by Keylime`s software services.
About Keylime
Keylime Software, Inc. is an application service provider of real-time
customer intelligence solutions that delivers enterprises a single,
unified view of customer behavior. Keylime clients use this insight to
optimize customer interactions thereby improving lead conversion,
campaign and content effectiveness as well as service processes. The
improved ability to acquire, convert, and retain loyal customers, in
turn, leads to higher revenues and greater profitability. Low IT
investment and quick implementation has made Keylime the ideal partner
for such renowned companies as Adobe Systems, AutoNation, Bank One,
BusinessWeekOnline, Compaq, du Pont, Farmers Insurance, Franklin Covey,
The Hartford, IBM, Nestle, and others. Keylime`s service suite,
LimeLight®, delivers actionable information on Web site content, visitor
segments, marketing campaign effectiveness, merchandising and
navigation. LimeLight`s robust analysis is delivered through convenient
real-time reports that drive business performance throughout the
enterprise. Keylime`s LimeXtract® delivers detailed customer
information in a structured data source that readily integrates into
customer intelligence data warehouses. Established in 1997, Keylime is
a privately held company headquartered in Carlsbad, Calif. To learn
more, visit Keylime`s Web site at www.keylimesoftware.com.
# # # #
Back...
