Ben Berger Expands Market Visibility With MAGIConline(TM) Showrooms, Powered by QRS
Leading Accessories Manufacturer Joins MAGIConline(TM) Marketplace
RICHMOND, Calif., Feb. 19 / -- QRS Corporation (Nasdaq:
QRSI), the market leader in supply chain technology for the retail industry,
and MAGIC International, a subsidiary of Advanstar Communications and the
world`s largest organizer of tradeshows for the fashion and apparel
industry, announced today that Ben Berger LLC, a leading provider of a
leading provider of slippers, socks and cold weather goods, will use its
MAGIConline(TM) Showroom Powered by QRS to showcase it product lines. The
online showroom will help Ben Berger drive sales in existing channels,
increase global market share and facilitate the order management and
replenishment process.
Ben Berger, which markets a branded program for department stores and a
private-label program for discount, wholesale and national specialty
retailers, will use MAGIConline(TM) Showrooms Powered by QRS to merchandise
its products to retailers in a controlled and secure environment. In
addition to driving sales and increasing market share, the Ben Berger
showroom at MAGIConline(TM) Powered by QRS will enhance the vendor`s
internal communications by providing sales representatives in the field with
real-time product availability.
"Improving communications with both our existing trading partners and
potential new customers, as well as with employees, is vital for companies
such as ours," said Michael Berger, CEO of Ben Berger. "With
MAGIConline(TM) Powered by QRS, we are able to offer an efficient way to
access, browse, shop, order and replenish our products online, anytime. Our
online showroom will help us manage inventory in real-time, access new
markets and intelligently cross-sell and up-sell new lines. This unique way
of doing business will allow us to stay flexible and innovative, which is
how we`ve succeeded in the retail sector for so many years."
MAGIConline(TM) Powered by QRS combines the strengths of two industry
leaders, MAGIC International and QRS. MAGIC International is the host of the
largest and most comprehensive marketplace for men`s, women`s and children`s
apparel and accessories; the show spans more than a million square feet of
exhibit space and features more than 3,200 exhibitors. QRS helps companies
manage their supply chain for superior profit, maximum efficiency and
competitive advantage. Together these companies have created the ideal
year-round extension of the MAGIC trade show experience to help buyers and
sellers increase sales, facilitate communication, save money, and market
products and services faster and more effectively.
"The fast-moving world of fashion requires immediate access to product
lines
and accurate price and inventory data delivered through multiple channels.
MAGIConline(TM) Powered by QRS provides vendors and retailers the tool they
need to compete in today`s demanding market," said Liz Fetter, president and
CEO of QRS.
MAGIConline(TM) Showrooms Powered by QRS can be viewed at
www.magiconline.com and will be featured at the MAGIConline(TM) Powered by
QRS booth at the 2002 Fall MAGIC International Conference and Expo.
About Ben Berger
Ben Berger, LLC, now in 71st year, is led by Michael Berger, a
third-generation Berger, and Jeff Ring, a 26 year veteran of the firm.
Originally specializing in women`s pigskin gloves, the company expanded over
the years to include knit accessories, and later socks and slippers. Today,
distributed in over 15,000 doors in the US and Canada selling international
brands such as Laura Ashley, Seventeen and August Silk, Ben Berger is
dedicated to delivering high-quality branded and private label products.
About MAGIC International
MAGIC International, a subsidiary of Advanstar Communications, is the
world`s largest and most widely recognized organizer of trade shows for the
apparel industry producing the MAGIC Marketplace in Las Vegas featuring
MAGIC, WWDMAGIC, MAGIC kids and the edge. On the East Coast, MAGIC
International produces Femme, the International Fashion Fabric Exhibition,
and I-TexStyle in New York City. For more information on MAGIC
International, visit
www.magiconline.com
About QRS
QRS is a market leader in supply chain technology for the retail industry.
QRS software applications and services help the world`s top retailers and
manufacturers achieve superior profit, maximum efficiency and competitive
advantage. Since 1988 QRS has led the way in supply chain technology with
tools that now include Tradeweave brand messaging, catalog, sourcing,
merchandising and showroom. QRS has the world`s largest retail product
catalog
and the world`s largest online retail trading community. Learn more about
QRS
Corporation at www.qrs.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995:
Statements contained in this press release which are not historical facts
are forward-looking statements subject to risks and uncertainties as
discussed
more fully in QRS Corporation`s filings with the SEC, including its most
recent Form 10-K and Form 10-Q.
QRS is a registered trademark and Tradeweave is a trademark of QRS
Corporation. All other trademarks belong to their respective owners.
/CONTACT:
Katherine Rabin, VP, Communications
QRS Corporation
+1-510-965-4441
krabin@qrs.com
Ernae Mothershed
MAGIC International
+1-818-595-5000
Media:
Nicolette Pizzitola
Stanton-Crenshaw for QRS
+1-212-780-1900
npizzitola@stanton-crenshaw.com
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