 |
|
|
 |
 |
Wednesday, February 20, 2002 |
  |
FTD.COM`s Valentine`s Day Season Total Orders Increase 23 Percent
DOWNERS GROVE, Ill., Feb 20, 2002 -- FTD.COM (Nasdaq: EFTD)
achieved significant increases in sales this Valentine`s Day season (February 1
- 14, 2002), compared to the same period of the prior year, with a 23 percent
increase in total orders of flowers and specialty gifts.
"FTD.COM had another great Valentine`s Day season with strong growth occurring
in both our Internet and telephone orders," says Michael Soenen, president and
CEO of FTD.COM. "Our brand strength, expansive product offerings, effective
marketing programs and solid distribution network have contributed to the
increase in sales over the prior year period. As a result of our strong
performance during this Valentine`s Day season, our outlook remains positive."
While flowers remained the most popular choice among FTD.COM customers this
Valentine`s Day season, the Company`s expanding specialty gift selection,
including chocolates, gourmet gift baskets, candle assortments, plush toys and
bath & beauty products, continued to account for a growing percentage of orders
over the prior year.
About FTD.COM
FTD.COM is a leading Internet and telephone marketer of flowers and specialty
gifts. FTD.COM sells directly to consumers primarily through the www.FTD.COM Web
site and the 1-800-SEND-FTD telephone number. Utilizing independent FTD florists
who adhere to the highest quality and service standards, FTD.COM provides same-
day delivery of floral orders to nearly 100% of U.S. households. FTD.COM offers
more than 1,000 unique floral arrangements and specialty gifts for holiday and
everyday occasions. Additional information about FTD.COM, including investor
relations, is available at the Company`s Web site, www.FTD.COM.
Forward-Looking Statements
This press release contains various "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995 regarding
FTD.COM`s outlook that are based on FTD.COM`s current expectations, assumptions,
estimates and projections about the Company and its industry. Investors are
cautioned that actual results could differ from those anticipated by the
forward-looking statements as a result of the success of FTD.COM`s and its
parent`s marketing campaigns; FTD.COM`s ability to retain customers and increase
average order value; competition from existing and potential new competitors;
levels of discretionary consumer purchases of flowers and specialty gifts;
FTD.COM`s ability to manage or reduce its level of expenses; actual growth rates
for the markets in which FTD.COM competes compared with forecasted growth rates;
FTD.COM`s ability to increase capacity and introduce enhancements to its Web
site; the Company`s ability to integrate additional partners or acquisitions, if
any are identified, and the existence of system failures. These factors, along
with other potential risks and uncertainties, are discussed in FTD.COM`s reports
and other documents filed with the Securities and Exchange Commission.
CONTACT:
FTD.COM
Lisa Witek, 630/719-6174
lwitek@ftdi.com
Back...
|
|
 |
|
