Infopia releases newly redesigned marketplace manager service for online retailers
Improved Inventory Management and User Interface Among Several New Enhancements to Help Retailers Acquire Customers and Manage Sales Cycle on Online Auctions and Marketplaces
SALT LAKE CITY – June 4, 2002 - Infopia, Inc. today announced the launch of the next version of Marketplace Manager™, an award-winning application for consumer-goods retailers that intelligently manages product exposure and customer acquisition on online auctions and marketplaces.
The newly redesigned Marketplace Manager marks a significant step forward for the two-year-old service and coincides with a revamped marketing strategy directed at both online and offline retailers of consumer goods. Marketplace Manager now acts as a full-service auction and marketplace management application that focuses on creating additional revenue streams for retailers by 1) exposing products and brand names 2) acquiring customers and repeat business and 3) managing communication, inventory, orders and customer lists.
New features and enhancements to Marketplace Manager include improved account navigation, enhanced inventory and order management, additional templates, mailing list management, and coupon creation tools. Some of the Shopping destinations where clients’ inventory is placed for sale by Marketplace Manager include eBay, Amazon, Yahoo!, uBid, Catalog City, AOL shopping, sell.com, Excite and MSN.
“The timing could not be better for us to be able to launch this new version of Marketplace Manager,” said Bjorn Espenes, CEO of Infopia, Inc. “While retailers are looking for partners to help them take advantage of multi-channel selling, we now offer end-to-end solutions for real product exposure and customer acquisition on almost every major online shopping destination at once.”
About Infopia, Inc.
Infopia, Inc. is a privately held, high-growth technology company and developer of Marketplace Manager™, an intelligent product exposure and customer acquisition service. Marketplace Manager uses patent-pending technology to help retailers of consumer-oriented products expose their products on existing online auctions and marketplaces, acquire new and repeat customers, and manage the processes involved with selling online in these channels.
Marketplace Manager drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces where buyers routinely turn to shop. The net result for merchants is instant, massive exposure resulting in lowered customer acquisitions costs and the development of previously untapped marketing and sales channels for new and recurring revenue. For more information call (801) 990-4700 or visit http://www.marketplacemanager.com.
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