What are retailers buying? Online searches provide some answers
One of the benefits of doing business on the Internet is that with the right technology, marketers can find what buyers are seeking.
WholesaleCentral.com, a b2b site, tracks searches on its site and reports the following trend among apparel brands:
Gucci and Tommy Hilfiger grew in popularity between August and September, with Gucci searches at WholesaleCentral.com accounting for 33% of retail buyers searches, up from 30% in August, and Hilfiger accounting for 16%, up from 9%.
Louis Vuitton and Ralph Lauren slipped, with Vuitton searches accounting for 9% of all searches in September, down from 15% in August, and Lauren accounting for 15% of September searches, down from 21% in August.
Prada and Versace remained minor factors in searches, accounting for 6% and 4%, respectively, of September searches.
Burberry accounted for 10% both months.
On the game front, WholesaleCentral.com reports:
Playstation was the most popular brand, accounting for 60% of searches in September, up from 59% in August
Xbox trailed at 27%, up from 24%
GaneCube slipped badly to 4% from 10%
Gameboy held at 9%, with a growing interest in Gameboy Advance.
Back...
