Home Depot fashions new multi-channel strategy with redesigned web site
The Home Depot Inc. has launched a re-designed web site intended to make online shopping easier as well as give customers the information they need to buy either online or in the store, the company reported today. “The launch of the new web site illustrates The Home Depot`s commitment to evolve as a customer-focused company and strengthens its position as a multi- channel marketer and retailer,” said John Costello, executive vice president of merchandising and marketing.
The retailer, known for providing in-store advice on home-improvement projects, is bringing more of its in-store shopping experience online with an expanded how-to section that combines information on tools and other products as well as instructions on how to complete projects. The section includes step-by-step project instructions, how-to articles, interactive virtual tours of sample projects, and calculators for figuring the amount of materials need for home improvement projects.
To make shopping easier, the re-designed site provides faster search and navigation to let shoppers more quickly find information, the retailer said. Home Depot also streamlined its shopping cart feature to provide for faster checkout, and added an online order-tracking feature to its customer service section.
A new site registration feature encourages shoppers to sign up for e-mail marketing campaigns. It also lets shoppers save researched information for later reference, view past order information, and create wish lists that can be e-mailed to friends.
The new site also supports Home Depot’s project installation services by letting shoppers sign up online for free in-home consultations.
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