Mobile downloading of software is spreading. Minneapolis-based Digital River Inc., e-commerce outsource provider, has launched a mobile commerce specialty store for Software Oasis, an electronic software distribution provider.
Located at www.softwareoasis.com, the m-comnerce boutique showcases mobile-ready software applications that can be purchased and downloaded using PDAs. To support the combined stores, Digital River is providing transaction management, digital fulfillment, e-marketing, fraud prevention and customer service. Software Oasis' mobile-ready library includes more than 600 software titles.
Digital River recently started offering mobile downloads of software at OfficeMax.com.
"Because Digital River's commerce system has multi-channel, multi-platform capabilities, we've been able to extend our product and service offering to reach a whole new market with minimal time and expense," said Michael Bernzweig, Software Oasis' marketing director. "By leveraging Digital River's extensive digital library and the company's outsourced commerce model, we were able to add an m-commerce store to our site in a day.
"We have a reliable commerce infrastructure, relationships with thousands of software publishers and an extensive digital library that online retailers can leverage to quickly create a low-risk point of entry into the m-commerce market," said Joel Ronning, Digital River's CEO.
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