BizRate and Coremetrics team up to provide web site analytics

Burlingame, CA-based Coremetrics, a provider of online marketing analytics solutions, is integrating customers feedback from BizRate.com Inc. into its online marketing analytics platform, the two companies have announced.

BizRate is a comparison shopping site and provider of real-time e-commerce research. It has contracts with 2,000 retailers to monitor online customer satisfaction.

The combined offering will allow retailers to understand not only the mechanics of how shoppers arrive at their site and what they do once they are there, but also the harder to quantify metrics that customers provide in feedback questionnaires.

“Until today, retailers were forced to make educated guesses about the impact of customer satisfaction on the bottom line,” said Scott Kauffman, president and CEO of Coremetrics. “Our clients will now be able to combine real-time customer feedback with behavioral data to understand how aggregate consumer attitudes affects online revenues.”

BizRate.com measures 10 customer satisfaction metrics at the point-of-sale and through fulfillment surveys. Under the terms of the agreement, Coremetrics and BizRate will integrate their data capture technologies to combine BizRate’s aggregate customer feedback from point-of-sale surveys with Coremetrics Marketforce’s Lifetime Individual Visitor Experience profiles.

Coremetrics will receive filtered data feeds from BizRate.com that exclude any personally identifiable information.