Offermatica Puts Products to the Test, Rolls Out Merchandising Relevance
NAPA, Calif., March 21 - Today at the Coremetrics User Summit, Offermatica(TM), a leading provider of marketing optimization services for retailers, direct marketers, and other online businesses, announced the roll out of its Merchandising Relevance service. This service automates and optimizes product offers on retailer`s email, PPC, display, and natural search traffic to reduce acquisition costs.
Merchandising Relevance is the only product merchandising solution built specifically for campaign-based selling and the only solution with built-in multivariate testing for provable impact. Online Retailers can now tune product offerings inside online campaigns.
Online campaigns are becoming more costly, and more critical. Retailers need to be able to instantly respond to different sources of traffic and changes in buying patterns. Offermatica`s service combines our industry- leading testing and landing page optimization service with an elegant means to get the right product in front of prospective customers.
Here is how it works: Marketers enable Offermatica`s patent-pending "Lazy Loading" service, which automatically creates a product merchandising database. Then marketers can instantly add Merchandising Relevance to landing pages, home pages, or email landing pages and Offermatica will seek the most relevant product(s) for the source of traffic.
"Automated merchandising had been the great unmet promise of etailing. Overcomplex solutions demanded too much of IT and delivered too little. Our insight was to remove the ongoing IT burden and make it possible to launch and learn," said Matthew Roche, CEO of Offermatica. "Merchants can now focus on listening to what the customer wants instead of manhandling excel spreadsheets and praying."
In May 2005, Offermatica launched a hosted testing and optimization service that allows marketers to quickly change website content and offerings in real-time to maximize conversion, sales and revenue growth. The service is charged on a subscription basis and is easily implemented and administered by the client marketing department with little IT involvement. Offermatica won "Best Campaign Optimization" at the ninth annual Ad:Tech awards.
About Offermatica
Offermatica provides on-demand marketing services, including testing and site optimization, that allow Marketers to maximize revenue from their online advertising spend. Marketers at companies like Accenture, E-LOAN, and PETCO Animal Supplies are able to quickly test their best ideas -- using simple methods like A/B split tests or more sophisticated multivariate approaches -- without requiring site development. Clients can dramatically increase the ROI from their online ads, email campaigns and PPC listings with Offermatica`s on-demand testing and optimization service. For more information, visit www.offermatica.com.
NOTE: Offermatica is the trademark of Offermatica, Corp. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
CONTACT:
Erin Casey
Offermatica Corp.
+1-415-593-9430
ecasey@offermatica.com
Back...
