NewRoads Announces New Client Agreement with America`s Lemonade Stand
Market Leader in Fundraising Programs Selects NewRoads for Long-Term Fulfillment and Customer Care Services
March 22, 2006 • Charlotte, NC • NewRoads today announced it has signed a 5 year agreement with America`s Lemonade Stand (www.eLemonadeStand.com), the market leader in product based fundraising programs. Under the agreement, NewRoads will support more than $400MM of product sales with a full suite of commerce services including all order processing, order fulfillment, and customer care.
With over twenty-five years of providing successful fundraising programs, America`s Lemonade Stand (LS) has helped educational institutions and other groups raise over $500 million toward their fundraising goals. In 2005 alone they supported more than 20,000 groups. In order to strengthen its multi-channel selling operations, LS decided to outsource select operational and customer-facing functions and chose NewRoads as its partner. NewRoads had the capability to handle their current business and could scale as the company grew. Plus, NewRoads` longevity in the marketplace, proven domain expertise serving major merchants, strategic geographic footprint, as well as its financial stability, were all key criteria in the decision-making process.
"The continuing success of our model to help schools meet their fundraising needs has driven us to look for a strategic partner to assist in our growth," said Jim Cascino, President and CEO, America`s Lemonade Stand. "With NewRoads, we have selected a full-service, experienced direct-to-customer specialist that can easily handle the type of peak volumes we see throughout the school year now, and for years to come. Also, their proven ability to effectively scale gave us a tremendous amount of confidence that our customers would have the same top quality experience they have come to expect from LS as we continue to grow."
"LS has a great business model with great leadership driving it," said Hank Reeves, CEO of NewRoads. "Product-based fundraising is an interesting new niche for our direct-to-customer services and they are a clear leader in this segment. This partnership further reflects NewRoads strategy of building long term alliances with market leaders in multi-channel and direct commerce."
About NewRoads
NewRoads is a market-leading direct-to-customer channel provider, accelerating companies’ growth through a fully integrated range of outsourced eCommerce, customer care, fulfillment, logistics, and IT services. NewRoads has a proven track record serving some of the world’s best known brands such as American Eagle Outfitters, Godiva, Restoration Hardware and many others. The company combines operating scale, functional expertise, and Lean Six Sigma process excellence to deliver its clients and their consumers a better brand experience while eliminating unnecessary cost. NewRoads has an unparalleled commitment to customer service and focus on brand protection that translates into guaranteed results. For more information, visit www.newroads.com
Media Contact
Mick Koster
NewRoads, Inc.
704-370-5006
mick.koster@newroads.com
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