How consumers are weaving the web into their daily lives
How mainstream is the Internet becoming? “Daily users are a growing breed,”
reports the latest Consumer Internet Barometer, a quarterly report from NFO
Worldwide, Forrester Research and The Conference Board. Another measure: Fewer
than 31% of consumers have never gone online, down from 35% two years ago. In
addition, online purchasing intentions are strong across nearly all demographics,
cutting across age and income. The Q3 2003 Consumer Internet Barometer, a treasure
trove of information, also reports:
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