Scripps Networks Signs with Scene7 to Launch Online Room Planning Tool
Viewers Can Create Dream Rooms
From Scratch to Finish
February 21, 2002 -- San Rafael, CA — Scene7, a leading provider of dynamic imaging technologies, today announced an agreement with Scripps Networks to launch a new online room planning tool for Home & Garden Television (HGTV) and DIY — Do It Yourself Network. Scene7`s interactive "Room Planner" will enable viewers to visualize and design their dream rooms online, before physically starting redesign projects.
"This interactive tool will let our visitors take tips and ideas demonstrated in our programming and apply them to their own spaces," said Jim Sexton, director of hgtv.com and DIYnet.com. "Scene7`s sophisticated technology, combined with our resources, gives us a powerful tool that our visitors can easily use in planning their entire home redesign."
Room Planner
Room Planner uses technology from Scene7`s proprietary Infinite Imaging platform to let viewers easily lay out detailed, two-dimensional room plans and visualize how products will fit into those spaces. Features include easy drag-and-drop adjustment of walls, options including split walls and fireplaces, and simple one-click additions of doors and windows. Room Planner also allows viewers to add sized-to-scale furniture to their rooms. Scene7`s smart object orientation will place items in the correct orientation when moved. Room Planner is scheduled to launch spring 2002 on hgtv.com and DIYnet.com.
HGTV and DIY
HGTV, wholly owned by The E.W. Scripps Company (NYSE: SSP), is distributed to nearly 77 million U.S. households. Additionally, with 2 million unique visitors each month, hgtv.com is America`s leading online home and garden destination. Internationally, HGTV owns 33 percent of HGTV Canada. HGTV branded programming blocks can be seen on networks in Hungary, the Czech Republic, Japan, Australia, Thailand, the Slovak Republic and the Philippines.
DIY is another of the four cable television networks created by Scripps Networks, an operating unit of The E. W. Scripps Company. DIY focuses on the do-it-yourself enthusiast, providing in-depth demonstrations and tips for home repair, gardening and landscaping, decorating and designing, arts and crafts, automotive and recreation. Distribution for DIY is approaching 10 million U.S. households, with programming distributed in the Philippines and Japan as well.
The network`s companion Web site, DIYnet.com, mirrors the weekly on-air programming schedule, featuring easy-to-use, step-by-step instructions for nearly 7,500 projects, including a detailed online guide to resources, materials and related projects. DIYnet.com users can search the site for any project shown on-air, engage in community bulletin boards and submit do-it-yourself questions to the expert DIY staff.
About Scripps Networks
Scripps Networks, owned by The E.W. Scripps Company (NYSE:SSP), is one of the nation`s most successful developers of original brands and content for cable television and the Internet. With offices in Knoxville, Tenn., New York, Los Angeles, Chicago, Atlanta and Detroit, Scripps Networks is comprised of HGTV (Home & Garden Television), Food Network, DIY-Do It Yourself Network and Fine Living, which launches in March.
Food Network is distributed to more than 72 million U.S. households and programming can be seen in France, Australia, Korea, Hong Kong, the Philippines, Thailand and Singapore. Food Network owns 29 percent of Food Network Canada.
Scripps Networks operates 21 daily newspapers and 10 broadcast television stations. The E.W. Scripps Company also operates Scripps Howard News Service, United Media, the worldwide licensing and syndication home of PEANUTS and DILBERT, and 31 Web sites, including HGTV.com, FoodTV.com, DIYnet.com and Comics.com.
About Scene7
Scene7™ (www.scene7.com) provides the leading dynamic imaging platform. The company`s Infinite Imaging™ platform enables companies to cost-effectively create, serve, manage and enhance images, helping to drive sales while saving costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need – in absolute photo quality – for uses including websites, catalogs, partner extranets and marketing collateral. The technologies in the platform include Infinite Imaging software, 3D Imaging, Image Serving, Image Rendering, Planning and the Image Production System. Scene7 has entered relationships with major international and Fortune 1000 brands including Victoria`s Secret, Waverly, Mannington and Sanyo. Scene7 is based in San Rafael, California.
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Copyright 2002 Scene7, Inc. All rights reserved. Scene7, the Scene7 logo, Infinite Imaging and Infinite Zoom are trademarks and/or servicemarks of Scene7, Inc.
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