UNITED RETAIL GROUP SELECTS COMMERCIALWARE`S MULTI-CHANNEL RETAIL SOLUTIONS
For Immediate Release
CommercialWare to Provide Order Management, Customer Service, Fulfillment, Analytics and Integration Applications
Natick, Mass-February 25, 2002-. CommercialWare Inc., a leading provider of commerce infrastructure software, today announced that United Retail Group, a specialty retailer of large-size women`s fashion, selected CommercialWare`s retail.dot.commerce software suite to better service its customers. By providing the infrastructure for an integrated solution, CommercialWare`s retail.dot.commerce product suite will support orders from both Internet and catalog. United Retail Group has selected CommercialWare`s analytics.dot.commerce to turn its multi-channel transactions into business intelligence. Additionally, it has selected integration.dot.commerce to closely integrate CommercialWare`s suite to other core applications in the enterprise.
The United Retail Group is a well-established specialty retailer of large-size women`s fashion apparel, footwear and accessories featuring AVENUE and CLOUDWALKERS brand merchandise. As a true multi-channel retailer, the United Retail Group operates 555 AVENUE stores, the AVENUE catalog, AVENUE.com and CLOUDWALKERS.com Web sites. The direct to consumer channels of Web and catalog are operated by the company`s Shop at Home division. United Retail Group will be using retail.dot.commerce for order management, customer service, fulfillment and inventory for Shop at Home.
"In an effort to plan for anticipated growth in the direct to consumer market, we have decided to bring order management and fulfillment operations in-house," said Paul McFarren, CIO of the United Retail Group. "After an extensive search of multi-channel retail solutions, we found that CommercialWare`s suite of products met all of our requirements. The solution enables us to streamline operational efficiencies in a more productive and cost effective manner than outsourcing while providing us with the tools to increase customer satisfaction. "
In addition to the direct to consumer channel of Shop at Home, retail.dot.commerce will support cross-channel functionality between Shop at Home and the AVENUE stores. retail.dot.commerce will give the United Retail Group the ability to create a consistent shopping experience for customers across multiple channels. Through retail.dot.commerce, the United Retail Group will be able to create an environment for their customers to research merchandise on the Web, transact through the Web or call center, provide real-time access to inventory availability and ensure efficient fulfillment of merchandise.
The United Retail Group will also utilize analytics.dot.commerce, a solution that extracts data from retail.dot.commerce with minimal technical investment and allows end users to analyze data and identify trends. analytics.dot.commerce will allow the United Retail Group to gain visibility into critical information enabling the company to make better strategic business decisions.
Additionally, The United Retail Group will utilize integration.dot.commerce, a solution that will allow seamless integration from retail.dot.commerce to existing retail applications. integration.dot.commerce will position the United Retail Group to extend CommercialWare`s suite of products in the future through the ability to map and translate data into appropriate formats and the support of multiple industry standard protocols.
"We are proud to provide the United Retail Group with a comprehensive solution that will not only support their current business practices, but will enable them to achieve their growth plans for multi-channel commerce," said Donny Askin, CEO, CommercialWare. "By taking advantage of CommercialWare`s multi-product offerings, the United Retail Group is taking the necessary steps to successfully service their customers in a cross-channel and multi-channel environment."
About United Retail Group
United Retail Group, Inc. is a specialty retailer of large-size women`s fashion apparel, footwear and accessories featuring AVENUE(R) brand merchandise. The Company operates 555 AVENUE(R) stores with 2,367,000 square feet of selling space, as well as the AVENUE catalog and the AVENUE.COM(R) website at www.avenue.com.
About CommercialWare
CommercialWare is the world`s leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare`s retail.dot.commerce, collaborate.dot.commerce, and analytics.dot.commerce solutions enable retailers to interact and transact with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The product suites seamlessly link all aspects of the transaction lifecycle – from customer-facing activities such as marketing, order entry, and customer service, to operational activities such as order management, fulfillment, reverse logistics, and supply chain collaboration. CommercialWare powers retail commerce for more than 90 leading retail brands, including JoS A. Banks, Abercrombie and Fitch, Target, Starbucks, J. Jill, Ritz Camera, , and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/
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