AKAMAI MEETS RISING MARKET DEMAND FOR OUTSOURCED WEB ANALYTICS
Akamai SiteWise service chosen by more than 50 companies, including
Logitech, Network Associates, and Peapod, Inc.
Cambridge, MA - February 26, 2002 - Akamai Technologies, Inc. (Nasdaq:
AKAM), a leading provider of secure, outsourced e-business infrastructure
services and software, today announced the rapid market response to its
SiteWise service for comprehensive, outsourced Web analytics, with more than
50 customers, including multiple Fortune 500 companies, acquired since the
service`s launch in May 2001. The SiteWise service combines WebTrends Live,
the real-time hosted Web analytics solution by NetIQ, with Akamai`s
outsourced approach to managing Web infrastructure, creating a unique and
cost-efficient solution for evaluating and shaping a company`s e-business
initiatives.
Current economic conditions have increased the importance for enterprises to
understand the value of their Web-based marketing and e-commerce efforts.
As an alternative to costly, complex software products, the SiteWise service
provides an outsourced approach to putting critical measurement data in the
hands of marketing executives and other business managers to assess the
impact of their integrated marketing campaigns, among other Web initiatives.
According to Forrester Research, 60% of companies will migrate towards an
outsourced solution for Web analytics by 2003 versus installing and
maintaining products in-house.
"As we increasingly leverage the Internet to grow our business and attract
and retain customers, it`s critical that we have the ability to measure our
site`s effectiveness in a timely, reliable manner," said Thomas Parkinson,
chief technology officer and senior vice president, Peapod, Inc. - the
nation`s leading Internet grocer. "Akamai has given us a view into customer
usage patterns and the site`s overall impact, which in turn allows us to
better tailor content and increase revenues."
"During this time of smarter IT spending, enterprises require a demonstrable
ROI from their online initiatives, and Akamai is uniquely suited to offer
this capability as part of a comprehensive e-business infrastructure
solution," said Michael Ruffolo, executive vice president, global sales,
services, and marketing, Akamai. "The SiteWise service is in demand by many
of today`s top e-businesses, and continues to be an area for significant
growth as more and more companies recognize the value of outsourcing their
Web analytics needs."
Available independently or as part of the Akamai EdgeSuiteSM set of
services, the SiteWise service reflects Akamai`s efforts to align with
best-of-breed technology providers to effectively serve the enterprise
market. As an outsourced solution, SiteWise is simple to implement and
frees the customer from purchasing, maintaining, and housing hardware and
software, and from processing large log files. The service offers more than
one hundred comprehensive reports that provide browser-side insight into the
behavior and preferences of Web site visitors, all without compromising end
user privacy. SiteWise summarizes key information to help business managers
draw conclusions about actions that must be taken to improve both Web
performance and online marketing strategies. In addition, customers can
create profiles and filters to specify what data to include in reports.
About Akamai
Akamai is a leading provider of secure, outsourced e-business infrastructure
services and software. These services and software enable companies to
reduce the complexity and cost of deploying and operating a uniform Web
infrastructure while ensuring unmatched performance, reliability,
scalability and manageability. Akamai`s services give businesses a distinct
competitive advantage and provide an unparalleled Internet experience for
their customers. Akamai`s intelligent edge platform for content, streaming
media, and application delivery comprises more than 13,500 servers within
over 1,000 networks in 66 countries. With headquarters in Cambridge,
Massachusetts, Akamai provides services and industry-renowned customer care
to hundreds of enterprises worldwide, including dozens of Fortune 500
businesses. For information on Delivering a Better InternetSM, visit
www.akamai.com.
# # #
Felicia Spagnoli
Public Relations Manager
Akamai Technologies, Inc.
617-444-2525
spagnoli@akamai.com
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